Content Marketing In 2019: Factors to Consider

Quality content has always been a vital factor in digital marketing. It will forever be the heart of marketing, even with the inclusion of the latest Search Engine Optimization (SEO) trends. Digital marketing is centered around a specified target market. As a result, the purpose of publishing content boils down to your audience. The audience will always be your focus, which is why you have to create content that’s specifically aimed at them.


However, time changes and so does the wants and needs of the average consumer. And while content is still an essential element of digital marketing, you need to make a few adjustments. Don’t worry, not much has changed; just a few tweaks here and there. With that said, here are some new factors to consider when it comes to content marketing in 2019.



Target Audience

The target audience has always been a staple element of digital marketing, but it’s becoming even more important this 2019. The competition is getting tougher, and it’s getting increasingly harder for brands to reach out to the right audience.


To write for the right audience, you need to utilise targeted keywords. These are terms and phrases that your audience is seeking. For example, fitness enthusiasts will likely use the keywords health, body, or fitness, depending on your target audience.


You must research your target audience and identify their needs. Use the internet and conduct surveys or communicate with your customers; do what you must as long as you’ll know more about your target audience.


Another essential factor to consider is the way the content is written. Every writer has a personal voice and style when writing, but not all can write in different tones. The ability to change your tone in writing is important if you want to reach a wider audience. Skilled copywriters should have a knack for writing in different styles so they can compete with their competitors.



Basic English

Every writer should be adept at writing in the English language. It’s probably the first essential skill you should have in the marketing industry. However, not all writers understand basic grammar and sentence construction. Therefore, when they right in such fashion, the content suffers along with it.


Nowadays, it’s almost a crime to be inarticulate in English. Even if you’re not a native speaker of the English language, you can easily detect errors while reading.


You don’t have to be an expert or academic; all you need is basic knowledge of grammar and sentence construction. Of course, you’ll still make a few mistakes, but that’s a part of writing. Learn from your mistakes in writing and you’ll progress naturally.



Marketing Skills

Same with basic English, it yields good results to be knowledgeable in marketing. No, you don’t have to be a marketing expert, but basic knowledge in such field can greatly improve your skills in content writing.


Understand the basics of marketing such as client and customer communication and SEO. Learning more about these basics will give you an edge over your competitors.



The Ability To Write When Needed

There’s a term called “writer’s block”, a condition where the writer is unable to write due to mental interferences. This experience is different for everyone. Some writers can experience this in short bursts, while others could have it for days. While this is usually normal for those with a writing profession, this can be a major flaw in the digital marketing industry.


The competition runs on a 24/7 engine, so writers must keep up with the pace. Having writer’s block can be a flaw, especially if it’s happening all too frequently.


Content writers should write whenever needed, no matter the circumstance. In a rigorous competition, writers must churn out quality content to stay in touch with the readers.



Facts Are Everything

There’s a difference between expressing an opinion and a fact. Nowadays, the two seem interchangeable. Even if your opinion might is strongly agreed upon, it’s important to lay it out as a fact by citing credible sources.


When publishing content on whatever subject, it’s best to cite references with supporting facts. At least mention references that support your content and the message you want to deliver.


Remember, it’s easy to convey your opinion as a fact, but it’s even better to support it with credible content. Properly cite facts, data, and statistics—basically anything that will support your content to make it more credible and reliable.




The task of a content marketer is to have basic knowledge of everything related to digital marketing. You don’t have to be an expert, but you have to be at least aware of the basics.


Studying about digital marketing, researching the target audience, and knowing the difference between SEO and SEM are just some of the ways you can improve your content marketing strategies. It’s up to the writer’s technical and creative skills that will make or break the success of the brand’s content.


For more information surrounding SEO and SEM in Singapore, contact OOm at +65 6391 0930.

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