With just a click of a button, you can purchase almost anything you want. Online shopping will continue to exist and evolve as long as people have mobiles, computers, and access to the Internet.
Welcome to the world we live in today, where everything is almost purchasable online. However, did you know that there is a new generation of online shopping called quick commerce?.
Quick Commerce: The Future Of E-commerce
Quick commerce, also known as q-commerce, is the next step to online shopping that focuses on fast transactions, deliveries, and logistics. It is the answer to the number one problem that is surfacing in the e-commerce industry.
One such problem is having to wait several days before receiving your purchase. It can sometimes take three to five days, which can be an issue for impatient customers. But with q-commerce, your order will arrive as soon as possible, no matter when and where you are.
A good example of quick commerce is foodpanda’s decision to improve its services in Asia and partner with Muji, Ikea, and other brands. The leading online food delivery company promised to provide customers with faster deliveries. The mentioned brands are also part of foodpanda shops, which you can view anytime.
Considering how COVID-19 has drastically affected everyone’s livelihood, you can look at q-commerce as another solution to an everyday problem. No longer will you have to worry about losing your supply of essential goods, such as foods, drinks, and medicine, since you can purchase and have them delivered immediately.
How Does Q-commerce Affect Consumer Behaviour?
Aside from overpriced delivery fees, payment failures, and other shopping-related issues, e-commerce is effective and customer-friendly. Because of this, it makes sense that q-commerce is the new generation of e-commerce since there is nothing to improve except late deliveries.
When it comes to online shopping, consumers want two things: convenience and speed. The ability to purchase something online and have it delivered quickly is a blessing. Thanks to q-commerce, businesses in various sectors are adopting new changes by offering faster online transactions and deliveries.
The growing demand for faster deliveries has made it all the more reason to follow q-commerce practices. Expect the future of online shopping to focus on q-commerce, as more people prefer to have their essential goods delivered quickly.
Will Q-commerce Change Digital Marketing?
Q-commerce will not change digital marketing. However, it will serve as an indication of how digital marketing is essential for businesses in Singapore.
For example, part of digital marketing services is enhancing the customer experience through website development and maintenance. This digital marketing strategy focuses on improving website speed and rankings to provide visitors with an excellent website experience. By improving your website’s loading speed, your customers will have a much more convenient time exploring your website.
In summary, digital marketing is not just about promoting products and services but also giving customers a quality online shopping experience. Besides website development and maintenance, you can use other digital marketing strategies, such as content marketing, copywriting, and SEO.
But how does all of this connect with q-commerce? For starters, as mentioned earlier, consumers appreciate convenient shopping above all else. Improving your website’s loading speed shall make it more convenient for customers to browse through your website, thus increasing their likelihood of purchasing your products.
Quick commerce is all about giving what your customers need quickly. From immediate delivery of essential goods to fast website loading times, q-commerce will continue to shape the world of e-commerce. Just expect the average consumer to become more particular when it comes to online transactions and customer services.
You can incorporate digital marketing with your business to create a long-term strategy and adapt to the rapidly changing e-commerce environment. Digital marketing services such as search engine marketing (SEM), e-commerce search engine optimisation (SEO), and website development can help your business grow significantly.
Get ahead of the quick commerce competition with digital marketing! Contact our digital marketing agency at 6391-0930 for more information.