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If you’re like most small business owners, you started your website hoping it will drive more profit. That’s true. You can use your website as an avenue to grow your customer base and double or even triple your sales. But this is not possible in an instant. You need to make sure that your efforts are data-driven. One of the most effective tools you can use these days to making the most of your website is Google Analytics.
What is Google Analytics
Google Analytics is, as you may have guessed it, a free tool offered by Google for users like you. How does this help you?
Google Analytics provides comprehensive information about the number of people visiting your site, both unique and returning. It also lets you track which pages users visited and how long they stayed at each of those pages. You’d be able to track their journey right when they entered your website to when they left.
These details are valuable in that you’re able to use them as a guide in creating your content. You’d have better understanding of your customer needs. Since it would be impossible to one by one talk to your website visitors, this is the closest you can get to their brains. What their interests are. What they expect from you.
If you are yet to try using Google Analytics for your site, you may find the data intimidating at first sight. Don’t worry. You can always look out for tutorials or sign up to Google Analytics Essential Training. This will allow you learn how to navigate Analytics better and use it to your advantage.
How Google Analytics Training Will Drive More Profit to Your Business
You probably have already come across organisations offering Analytics training classes. How will they be able to to help you make your small business more profitable?
Making decisions faster and more effectively
If you’re asked today which online platform should you invest more efforts in, would you know the answer right away? Chances are no. You need to review your past performances first and find out the answer from there. It’s important to look into your previous campaigns and see how they worked out for your business.
During the Google Analytics training program, you’d learn about the types of data that the tool would be able to capture and display in a single dashboard for you. For example, you’d see the number of visits you earn from each of your social networking sites, organic searches via search engines, to referrals from other websites. You’d also see which of these visits produce the highest conversion rate.
Learning Analytics on your own is not impossible, but it will take time. When you participate on a training course, on the other hand, you’re directed to issues that you care about the most – that is increasing profit – and how the Analytics tool could help.
No beating around the bush. The Google Analytics training course is straightforward and designed for digital marketers like you.
Focusing attention on important areas for your business
Each day, you take a look at a ton of details regarding your business performance. Which of these information is most valuable for you? You don’t have to track everything as that would be too time- consuming. If anything, you can always delegate tasks to your team members.
However, as the business owner or a digital marketing professional, you’d want to track your marketing channels. Google Analytics provide you with reports that matter to you. And when you dig deeper to the data you see on those reports, you’d understand better why they caused you a lot of time and money and why others performed better than the rest.
Joining other professionals like you in a training course will broaden your knowledge on the scope of data Google Analytics offer. You can learn from experts how to harness the power of profitable marketing channels.
You’d learn how to set goals, analyse your site, and track conversions more effectively.
Creating your own plan of action
By applying techniques you learned from the training program, you’d be able to create your own plan of action.
You will have identified, also with the help of your instructor, which of your efforts caused you to lose money. You’d be able to then streamline your current and future campaigns to ensure you’re using the right platform and targeting the right people with the right content.
You can start making changes to your website and provide solutions to concerns you had before you signed up for the class. For instance, you probably are worried about your site not improving search rankings. Perhaps it has something to do with keywords you focus on and the content you post on your site. You’d start figuring that out throughout the course of the training.
Meeting other digital marketing professionals
Signing up to Google Analytics course will give you the opportunity to meet with fellow digital marketing professionals or entrepreneurs. You all gather together to learn from experts and eventually learn from each other’s personal experiences in the marketing industry.
How does this make your business more profitable? You expand your professional network and perhaps even find new clients or business partners. You also get to introduce your products and services, and in a way promote your brand to industry authorities.
Increasing exposure for your brand is beneficial both online and offline, especially if it’s for free. Associating your name and business with these people that are also respected in the digital marketing industry will also help boost your authority.
Consumers are more likely to do business with people recognised in the field, right? In this case, it’s not just the techniques you learn from joining Google Analytics classes that help you, it’s also the connections you build.
The best thing about Analytics training courses is that you won’t have to spend that much. And you’d be able to pick up priceless ideas. In no time, you might just see your small business website go from a hundred unique visitors a day to a thousand. And more important, see your conversions skyrocket!