Keywords, content, blog posts—all of these can boost your SEO rankings, but did you know that Google Image Search can do the same?
You might be tired of the same old SEO strategies for the hundredth time. If you want to try something different, you can enhance the efficiency of your SEO services by optimising your images for Google Image Search.
Improving your online visibility on Google Image Search alone is not enough to rank higher on search engines. But if you incorporate other strategies like SEM, SEO, and social media marketing, your website could immediately rank on top of search engine results pages (SERPs).
Google Image Search shares a large percentage of search queries. In 2018, around 22.6% of all Internet searches came from Google Image Search. The number of search results on Google Image Search may not seem like a lot, but it is a sign that your images play a significant part in maintaining your SEO rankings.
Optimising your images for SEO is just some of the many ways to boost your rankings. How can you rank higher with Google Image Search, anyway?
How To Boost Your Rankings With Google Image Search?
As mentioned earlier, optimising your images is a great way to boost your rankings. After all, the basics of SEO revolve around optimisation since it’s in the name itself—search engine optimisation.
With that said, the task is simple if you know how to optimise your images for your website. Not to mention, images rank the same as websites on Google. If you go to Google Image Search, the results on display are the same as the websites appearing on SERPs.
1. Edit Your Filenames
Optimising your images for Google Image Search is quite simple. What you need to know is that unlike humans, search engines do not have eyes. You need to optimise your images based on texts, including the filenames.
For example, if you are writing a blog post about SEO and want to add an image, you should create a filename that is related to the content. Since the topic is about SEO, your file name could be something like:
- Search_Engine_Optimisation.jpeg
- SEO_101.jpeg
- SEO_Blog.jpeg
- SEO_Singapore.jpeg
As you can see, the filenames are relevant to the mentioned topic about SEO. Apply the same technique when writing content for other subject matters as well. It will help Google Image Search link your images to their respective web pages or content.
2. Create Quality Descriptions
Google will have a better understanding of your images if you create quality descriptions. Similar to how search engines detect filenames, you can create a brief description of each image. Doing so will allow Google to recognise your photos and connect them with each of their respective content or web page.
Remember, search engines don’t understand visuals or aesthetics. They only know how to detect results based on texts. In that case, write creative descriptions, and make sure they are relevant to your content.
3. Compress Your Images
Ideally, you would want to retain the highest quality for your images. At the same time, they should also only take a small portion of your storage size as much as possible. These two statements seem to contradict each other, but it is entirely possible to achieve both.
You can use compression tools to optimise the size of your images in any format, such as JPEG, GIF, and PNG. These tools will let you compress your files while retaining the quality of the visuals. As a result, you can get better-looking images without taking too much storage space.
4. Use Original Photos
The purpose of adding images to your content is to enhance its quality and reflect your brand. If you use too many stock photos, especially those that are generic and common, people would think you are too lazy to create an image of your own. Not to mention, users will have a more convenient time searching for your photos on Google if they are unique and aesthetically distinct.
Use original photos when adding images to your website or content. Doing so will add a sense of identity to your brand. Most importantly, it makes your content more unique and distinguishable when compared to other images or web pages.
However, there are times when you may have no other choice but to use stock photos, and that’s okay. You can edit the stock photos to add a personal touch at the very least. Plus, your images will look so much better, even if you just put a decent amount of work into editing the stock photos.
What’s Next?
Kickstart your journey to success with the help of an SEO agency in Singapore today.!If you want to know more about digital marketing and SEO, contact OOm at 6391-0930.
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