Everything we need to know about is on Google. When you type a sentence or phrase, it will give you the most relevant information about the topic you are searching for, and this is possible thanks to search engine optimisation (SEO).
However, applying SEO strategies is easier said than done. Since there are 1.89 billion websites and counting online, it would be hard to gain a high search engine ranking on Google. Even more, if you are new to SEO and do not know what you should do and not do.
As a business owner, you barely have time to worry about marketing, traffic or leads. Some of these terms might not be familiar to you, and that is where the idea of hiring an expert comes in. A professional can take away the burden from your shoulder, and you could focus on improving your products and services.
The question is which one is better for your business: hiring an SEO consultant or a digital marketing manager? Let’s first discover the pros and cons of both options.
What Is an SEO Consultant?
An SEO consultant is a professional that has an incredible skill-set, in-depth knowledge, and years of experience in SEO services, which could help your business achieve higher search engine rankings.
With that said, here are the pros and cons of hiring an SEO consultant.
1. One-on-One Consultation
When you hire an SEO consultant, they are the only person you would meet in your one-on-one consultants. You can feel assured that the quality they will deliver in your SEO marketing campaign is the same one after another.
2. Respond Immediately
Since an SEO consultant often works with one client at a time, you can expect them to respond to your inquiries right away. Be it via text message, chat, or email—you do not have to wait for long for them to send you a reply to your concern.
An SEO consultant usually works things by themselves, which is why their SEO services are typically cheaper rather than hiring an entire team of SEO experts.
1. Can Be a Bad Fit
Just like when you hire someone new in your company, you cannot expect them to work well with your existing employees, right? The same is true if you are hiring an SEO consultant.
There is a chance they have not worked with the people of your industry. Expect them, and your team might not have a good relationship at the start. That means there could be a misunderstanding in between if both parties do not rely on the opinion properly.
When you hire an SEO consultant, guarantee they will be your life-long partner, so there will be no adjusting need in the long run.
2. Strategies May Take Longer to Apply
If you have no existing in-house SEO experts, the SEO consultant has to do everything by themselves. That is why you should expect to wait a bit longer since they have no other people that could help them for your SEO needs.
What Is a Digital Marketing Manager?
A digital marketing manager is a wiser option for large companies with more budget to spare. They have teams of experts in SEO services, so you can rest assured that they will work on several digital marketing campaigns for your business.
Let us check the pros and cons of hiring a digital marketing manager.
1. Full-Service of SEO
When working with a digital marketing manager, you can expect them to provide you with several SEO services that an SEO consultant could offer. Here are just a few below:
- Content Marketing
- Shopify SEO
- Social Media Management
Since they have amazing staff working for them, you can expect to enjoy either one of these SEO services when you hire a digital marketing manager.
2. Multi-Faceted Expertise
Regardless of your industry, a digital marketing manager has already worked with the same one similar to yours. When you hire them, you can expect the digital marketing manager to know more about your products and services, which can help deliver quality and relevant digital marketing campaigns.
3. Scaling up
Another good thing about digital marketing managers is that they have full growth potential. That means they can further develop along with your company. A digital marketing manager can meet your demands regardless of how many campaigns you ask for them to make.
1. Pay High Costs to Work With.
It is not exactly a downside since many digital marketing managers offer various packages with different price rates. Just make sure to choose the right one according to your needs, so you do not have to pay them much.
You might know that each SEO package contains different SEO services, and they are not similar to one another. If you cannot choose, opt for tailored SEO packages that a digital marketing manager can offer.
2. Handling Many Clients
A digital marketing manager often handles two or more clients at a time. That is why if you message them today, they will most likely reply to you at the end of the day or the following days.
Therefore, if you hire a digital marketing manager, have the patience to wait since they have many deadlines to meet, including yours.
But no worries because they will assign an officer-in-charge for your business so you would know which person you should contact when you have concerns that need immediate attention.
Which One Is Better?
In the end, the choice is yours to make. Remember that the better choice always depends on how much you are willing to spend and what SEO services you need. Make sure to weigh those to figure out which suits your business better.
Be it an SEO consultant or a digital marketing manager, only hire from an award winning digital agency. With their achievements, you can rest assured that your business will be in good hands.
Explore our website to see how we made it to a top SEO company in Singapore.