How To Utilise Google Shopping Ads For Your Ecommerce Store?

There are many ways to produce sales and traffic for your eCommerce store.   Google ads management is one thing that often fails to notice by many businesses. Little did they know that there is a 33% increase in revenue with Google shopping ads. Furthermore, it is available in more than 90 countries all over […]

Christmas Marketing: How To Boost Sales With Google Smart Shopping Campaigns?

The holiday season is the most profitable time of the year since customers and sellers benefit from one another. Customers can stock up on high-quality products for unbelievable prices, while sellers can boost sales in just one month. It’s a win-win for both sides!   If you want to make a lot of money this […]

Search Engine Marketing: How To Launch A Campaign?

The goal of search engine marketing, also known as SEM, is to generate leads and improve web visibility. In doing so, your ads can reach more people on search engines to drive traffic to your website.   However, the goals of SEM are already similar to search engine optimisation (SEO), so what is the difference […]

How To Use Horror In Your Marketing

With Halloween just a few days away, now is the time to think of a marketing gimmick that works with the occasion.   While many marketers shy away from the dark and scary theme of Halloween because it doesn’t attract customer’s “buying mood”, there are many ways to use this scary festivity to your advantage.   […]