The holiday season is the most profitable time of the year since customers and sellers benefit from one another. Customers can stock up on high-quality products for unbelievable prices, while sellers can boost sales in just one month. It’s a win-win for both sides!
If you want to make a lot of money this Christmas, try to utilize some of the most effective tools for digital marketing, starting with Google Smart Shopping.
What Is Google Smart Shopping?
When it comes to search engines and increasing sales, there is no better tool than Google Ads management(formerly known as Google AdWords). Part of using Google Ads is the ability to kickstart a Smart Shopping Campaign.
With Google Ads, you can manage several Smart Shopping campaigns that allow you to expand your reach on Google and increase your conversion rates. To launch Smart Shopping campaigns on Google, you will need to create a Google Ads account. Fortunately, doing so is easy and can take just a few minutes to get it done.
Know More: How To Set Up A Google Ads Campaign?
Having a Google Ads account is necessary if you want to advertise your products and reach the right audience on Google. You can customize your content, create a budget plan, and monitor your performance to know how much money your ads are making for the time being.
However, since the holiday season is right around the corner already, does that mean you have to adjust your budget and manage your Smart Shopping campaign differently? Absolutely.
Christmas is the time of year when you can boost sales and gain more customers in a short time. If you manage your Smart Shopping campaign properly, Santa might reward you with tons of profit! The only question is: how can you boost sales this Christmas with a few Smart Shopping campaigns on Google?
Smart Shopping: Preparing For The Holidays
1. Focus On Your Worst-selling Products
What’s the point of advertising your worst-selling products if no one wants to buy them? Well, that is precisely the point. Some of your products are already selling well on the market. In that case, you should focus on advertising your worst-selling products this Christmas to boost your sales even further.
Fortunately, you can manage your Smart Shopping campaign and optimize content for your worst-sellers to improve their presence on Google. To do so, you need to create high-quality content for your products that are not selling well, thus allowing you to increase your search engine optimization (SEO) rankings as a result.
Update your worst-selling products with rich information and relevant keywords to maximize their presence on Google. Create quality content for your inventory, including the titles and descriptions. In doing so, you will increase the chances of getting your ads to show up on more search engine results pages (SERPs).
2. Create High-quality Images
The first thing your audience will see on Google is your product images. You have to use high-quality images that are relevant to your products so they can stand out.
Google is a highly competitive digital marketing platform. There are hundreds (maybe even thousands) of competitors that you will encounter on Google. In that case, consider making quality product images with the Christmas spirit in mind! You could include some promotional texts layered on top of the illustrations and show multiple angles of your products. As a result, your customers will be aware of both your holiday shopping campaign and newly advertised products.
3. Showcase Your Brand
Branding is one of the most vital factors of digital marketing. After all, the purpose of conducting SEO services is to improve your web visibility. Doing so requires not only efficient keyword usage but also delivering high-quality ads promoting your business.
Nowadays, when people search for products on Google, one of the factors they first consider is the brand and name. Since Christmas is drawing near each day, expect people to do more of the same when shopping for gifts online. For that reason, make it a priority to highlight both your brand and products. Doing so should help you create a strong presence for your digital storefront.
Also, effective branding can help you boost your sales almost immediately. You can increase your return on investment (ROI) by showcasing your brand with Google Ads. Just remember to cater your ads and website to mobile users, since many online shoppers on Google are likely to be using smartphones.
Smart Shopping is the way to go. Try incorporating Google Ads into your digital marketing campaign to leave a significant impact on your performance. If you plan to do so, know more about search engine marketing, also known as SEM, and pay-per-click (PPC) advertising to know how Google Ads can benefit your business.
Contact our SEO agency in Singapore at 6391-0930 to know more about SEO, SEM, and digital marketing in general.