Facebook, as we know today, is barely recognisable from the social media platform that launched initially to connect Harvard University students in 2004.
Looking ahead, we can only expect the Mark Zuckerberg-led network to improve from the Facebook that over 2.7 billion users are signing into—and taking into consideration the changes that have been implemented for the last 15 years, we’re stating the obvious.
In today’s article, we are breaking down the predictions about the future of Facebook marketing, how it will play a key part in your strategies, and how you can adapt to them.
In a previous announcement, Zuckerberg announced that Messaging is at the core of the platform’s future. Amidst concerns about privacy, inappropriate content, and fake news, Facebook is shifting towards private and encryption-protected messaging options that offer relief to users.
End-to-end encryption is increasingly becoming a necessity not only in social media but as well as in banking and healthcare services, to name a few. While Zuckerberg admits to the complexity and the responsibility the technology involves, we can only hope communication will be better and more secured in the future.
The reinforcement of end-to-end encryption is the answer to the dramatic shift towards private messaging. More than ever, users are demanding ways to interact with one another in a private and secure way and because Facebook wants its Messenger to remain as a way of private communication, it’s working to keep the app fast, private, and secured. So, what do these mean or marketers?
As a digital marketing agency in Singapore, we should take into consideration the changing trend of private communication. While social media and its public pages and group communities will continue to exist, people will likely communicate more in a private manner and businesses will have to understand the best ways to reach their target audience by being where they are but in a less intrusive way.
Another feature that’s trending on the platform is its own version of ephemeral Stories—and it will likely to do so in the years to come. Because users don’t always want to keep their posts on their feed forever, these disappearing stories offer users the confidence to share more, knowing that it will expire in the next 24 hours.
As a marketer, you should be experimenting more with ephemeral content to tap on the opportunities it has to offer. If you fear that this tool will do so little in your efforts to raise brand awareness, you should know that Instagram Stories have already proven its engagement capabilities, which often, in most cases, is superior to the content published on your news feed.
In case you didn’t know, Messenger, WhatsApp and Instagram are all owned by Facebook—and now Zuckerberg is looking into the idea of interoperability where users will have the option to reach their friends across all these networks from whichever platform they prefer.
The idea is proposed to improve convenience, privacy, and security when communicating on these platforms. It can be particularly beneficial to those who are maintaining a connection in all these lines—and what’s even better is that Facebook is looking to extend such functionality to SMS too.
While the idea is still in its early stages, we should look beyond the convenience it could offer and be aware of the implications it could mean for our privacy and our current communication methods.
Every few months or so, some articles are published, declaring that Facebook Marketing is dead. But, these predictions and more say otherwise. In fact, we don’t think we’ll ever reach a point in our lives where Facebook will no longer influence the way we reach out to our audiences.
With Facebook consistently introducing new features to adapt to the changing demands of its users and further personalise the experience, we can only expect the platform to attract more users in the future.
We may not see these updates in the next few months or rolled out all at the same time but, there’s no better way to future-proof your marketing strategies than to prepare for it. If you need help with your digital marketing strategies, our Facebook management services in Singapore can help you remain on top of the game.
How do you think the future of Facebook will influence your marketing strategies? How will you adapt to these possible changes? Let us know your thoughts by leaving a comment below.