Viral content never fail to surface within a day. Be it a small puppy, a cute kid dancing to “Gangnam Style” or twins talking in their own language, viral videos rule most of the day. But a lot of people have still been in search of the Holy Grail of Virality be it be in videos or in content.
In this article, we’re not going to tell you one by one the “magic recipe” of making a viral content. The premise of which is really hard to come by but what we can show you some of the similar elements that you might see and some things that most of our eyes cannot see.
Almost all of the viral content is deemed to be authentic, even though there are instances that photo manipulation softwares play a big role in making such a content. But the thing here is people think the content is authentic that they could relate to it enough to understand it.
Much like in advertising, you have to say or suggest an overall meaning in a meaning packed way. People cannot understand things they haven’t encountered or barely even imagined.
Ever wonder how Steve Jobs did his first Apple iPod announcement? Actually, he made his spiel simple and related, not the device, but the device’s features to the public. Then the public saw a world without the big walkmans, portable disc players even the underpowered media playing devices and saw the iPod as a very good alternative to it.
3. a. Emotional
We are but mere humans and a content without emotion is like a robot talking to another robot.
Robot 1: What * is * your*favourite*beverage*?
Robot 2: Screwdriver –
Okay, that was a lousy joke. But as humans we need the emotional depth to connect to a message or a content for that matter. Some content is outright funny, some outrageously honest, some very cute, some really scary, some heart wrenchingly dramatic and some totally romantic. If the content is blah, more or less, people will never “Share” it because people only “Share” and “Like” posts that are worthy of their time. And people are more scrutinizing now.
3. b. Educational
Well, the reason behind dividing the content type between Emotional and Educational is not because these two fields are exclusive but because the voice of educational isn’t always funny and quirky, but they could be professional to get some sort of authority.
Educational contents must be informative not necessarily entertaining for it to be viral. But, mind you, educational content might be harder to be viral than the emotional content.