The priority of every online business is to provide customers with an engaging and user-friendly experience through effective web design and eCommerce SEO. After all, the purpose of online shopping is to browse through a selection of products with ease.
In that case, you need to build a customer-friendly eCommerce website. Customers are more likely to purchase a product if the website is interactive, visually appealing, easy to navigate and has fast loading times.
THE IMPORTANCE OF BUILDING A CUSTOMER-FRIENDLY ECOMMERCE STORE
The needs of the average customer are simplicity, transparency, and convenience. Consider these factors when designing an eCommerce website to improve its SEO rankings and provide customers with an excellent online shopping experience.
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What does it mean to make a simple, transparent, and convenient eCommerce store?
First, simplicity refers to a simple yet attractive web design. When designing a website, remove any unnecessary visual elements (illegible texts, distracting backgrounds, etc.) and use a basic colour scheme to maintain consistency. Doing so will make your website more appealing and enhance its user experience (UX).
The second factor, transparency, is about giving your customers all the information they need to research your business. Provide your customers with sufficient information on your business, products, and services. For example, you could display each of your product’s availability to let customers know if it is available or out of stock. Another example would be to write in-depth descriptions of your products to inform customers.
Lastly, you have the third factor: convenience. This factor refers to the overall experience of navigating through your eCommerce website. One good way to make your website convenient for customers is by offering various payment options, such as online and cash-on-delivery transactions. In doing so, you can cater to customers who favour one option over another, thus providing everyone with an inclusive way to shop at your store.
Inconvenience is the root cause of cart abandonment, so prevent it by giving customers many purchasing or delivery methods and free return policies for defective products. The more customer-friendly options they have, the better.
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Enhance your customer’s shopping experience by building a customer-centric eCommerce store based on the mentioned factors. Here are some tips to help you succeed.
HOW TO BUILD A CUSTOMER-FRIENDLY ECOMMERCE STORE
1. OPTIMISE YOUR WEBSITE FOR MOBILE
To improve your website’s SEO rankings, you need to optimise it for mobile devices. Google has made it clear in the past few years that its search engine favours mobile-friendly websites over those that are not, so make it a priority to enhance your website’s capabilities for mobile.
By making your website accessible on all kinds of devices, your eCommerce store can engage with more customers. There are a few ways to make your website mobile-friendly and increase its SEO rankings:
- Improve your website’s loading speed
- Incorporate responsive web design
- Design your landing pages and pop-ups for mobile
- Use Accelerated Mobile Pages (AMP)
2. SHOWCASE CUSTOMER REVIEWS AND FEEDBACK
Remember that transparency is crucial to success. In that case, you have to be transparent to your customers by presenting sufficient information about your business and products. A simple yet effective way to do so is by showing customer reviews, testimonials, and feedback.
Earn your customers’ trust and prove that your business is 100% trustworthy. You can do so by showcasing reviews from other customers, be it negative or positive. It will make it easier for your customers to trust you.
You can encourage customers to post a review or rating by offering incentives or rewards. While you are at it, read some reviews to learn more about how you can improve the quality of your products or services.
3. MAKE IT EASY FOR YOUR CUSTOMERS TO CONTACT YOU
Customers can contact you at any time, so it is vital to provide them with easily accessible contact details. Try using a chatbot or virtual assistant to answer any questions that your customers may have. Your chatbot will provide users with automated answers to commonly asked questions, including those related to your contact information.
Another simple yet effective method of making your contact info accessible is to put essential contact details, such as your phone number and email address, on the bottom of each page. That way, customers can simply scroll down to discover your contact information.
4. SEND AUTOMATED EMAILS
Despite widely used social messaging apps and chatbots, emails are still a great form of communication between companies and customers. You can personalise the customers’ experience by communicating with them personally through email. The best part is that you can send automated emails to website visitors without having to do anything at all.
Try using automated technology to send emails automatically to customers. You can send emails to welcome new customers and engage with visitors who have left your website. Most importantly, with automated emails, you can remind customers about their shopping carts that they have not checked out. You could incorporate abandoned cart reminders into your website to give customers a straightforward call to action that will encourage them to finalise their purchase.
FINAL REMARKS
Have you considered building a customer-friendly online store with the help of an eCommerce SEO agency? Try getting in touch with an eCommerce SEO agency if you want to enhance your website’s web visibility and rankings.
For reliable SEO services, contact OOm at 6391-0930.
