During the old days of search engine optimisation (SEO), link building was all about earning as many backlinks as you can to get positive results.
However, many things have changed back then. Nowadays, to achieve higher rankings, you need to improve the quality of your content. You had to earn high-quality backlinks from authoritative sources that could drive more traffic to your website.
Link building is still an essential part of SEO services in Singapore today. Even though it can take months or years of hard work to make your link building strategy successful, the rewards are worth the wait. Focus on obtaining high-quality backlinks to establish your credibility and achieve higher SEO rankings.
Why Is Link Building Vital For SEO?
Google Search has been through many significant changes over the years, but it will always consider high-quality backlinks as an essential ranking factor. By increasing the number of high-quality backlinks that link to your web pages, your SEO rankings can improve over time.
While a single backlink may not be enough to affect your site’s rankings, several earned backlinks can make a big difference in the long run. Each link directed to your website leads to a higher chance of getting more visitors.
In summary, link building will affect many aspects of your business and website, including:
- Credibility and reputation
- SEO rankings
- Organic traffic
- Online exposure
- Local SEO
Luckily for you, there are many ways to build high-quality backlinks for your website. Here are some of the most effective ways to improve your link building strategy for SEO.
4 Ways To Improve Your Link Building Strategy
1. Publish A Guest Post
Blogging is one of the simplest yet most effective ways to make your website more relevant. However, did you also know that you can write blog posts for other websites to boost your SEO rankings?
Guest posting (also known as guest blogging) is a content marketing strategy that involves writing articles for another website’s blog. This content marketing strategy can help you gain hundreds of potential customers.
To make your guest posting strategy successful, you need to start by finding a reputable blog page from other websites, preferably one with substantial web traffic. The next step is to request permission from the website owner to publish your content.
Your website will undergo evaluation before the owner decides to upload your guest posts. Once they agree, you can write high-quality content for your target audience. Insert links to your website so you can obtain a ton of traffic from your guest posts.
2. Use Internal Links
Whenever you are creating content for your website, remember to use a reasonable number of internal links. This type of SEO strategy is called internal linking. When done correctly, your internal links can do wonders for your SEO rankings.
The goal is to redirect visitors to other parts of your website. To do so, you can insert a handful of internal links in your content. It will provide your visitors and readers with more opportunities to explore your website.
Make sure your internal links are relevant to the content or message you want to convey. Also, only use around three or four internal links for short-form content. Doing so will avoid making your content looking spammy or overstuffed with links.
3. Create A Social Media Strategy
Social media marketing is a highly effective strategy for all kinds of businesses and SEO services. Social media does not have a direct impact on your SEO rankings. However, you can drive traffic to your website by being active on social media sites such as Facebook, Twitter, LinkedIn, and many more.
A successful social media marketing strategy can help you raise brand awareness and gain online exposure. Upload high-quality content on social media to expose your brand to other businesses and entrepreneurs. Once you have established your credibility, your followers could share your links and social media posts, resulting in more traffic to your website.
4. Build A Resource Page
A resource page is a list of compiled links to other websites that you consider helpful for particular topics. Resource pages or centres serve as a guide to visitors or customers who want to know more about the business.
Look for other resources pages from various websites related to your business. Contact the owners of these websites to find out if they are interested in using your website as a reference. If they agree to share links to your website, your SEO rankings can benefit from a sizable amount of organic traffic.
Consider making an effective link building strategy with help from a digital marketing expert. Get in touch with a digital marketing agency in Singapore today to know more about link building.
Contact our SEO agency in Singapore if you need help with earning high-quality backlinks.