Search engine optimisation (SEO) is evolving, but that does not mean some traditional marketing techniques are outdated or ineffective anymore. For example, SEO strategies such as link building are still relevant today.
However, as the years go by, many myths and misconceptions flood the SEO industry, confusing people everywhere. As a result, SEO strategies like link building are sometimes considered unsuccessful or even unethical.
The truth is, the effectiveness of your SEO campaign will depend on how well you manage your digital marketing strategies. For example, link building can be considered unethical or illegal, but only if you do it the wrong way.
Link building is a tried and tested SEO strategy that has provided marketers with successful results ever since digital marketing became relevant. It can help you earn more clicks. Most importantly, link building allows you to build your reputation by placing links on other reputable websites.
No doubt that link building can do wonders for your SEO rankings if you know how to do it properly. You can improve your reputation if your website has numerous backlinks from other credible domains. Although link building can be challenging if you have a niche audience, the results are worth your effort if you manage to earn enough backlinks.
Have a look at some of these successful methods of earning backlinks!
5 Efficient Methods Of Earning Backlinks
1. Analyse Your Competitors
Imitation is the sincerest form of flattery. While that may be true, that does not mean the solution is to copy all your competitors’ strategies. All you have to do is discover why your competitors are ranking higher than you, and analyse their tactics to see how you can do the same.
Think of SEO as poker, except you and your competitors have the cards laid out in the open for everyone to see. Use your opportunity to check your opponents’ cards and discover the strategies that allow them to gain the upper hand over you.
You can check the domains that are using your competitors’ backlinks. In doing so, you can find out the factors that help your competitors link building strategies. One essential factor to consider is the compatibility of your website with other domains. The goal of link earning backlinks is to establish your authority, so you need to choose authoritative domains to increase your SEO value and build your reputation.
2. Try Broken Link Building
The goal of inserting links in your web page is to enhance the quality of your content. To do so, you need to find relevant links and include them in your content to improve its quality. Fortunately, a method called broken link building will let you search for websites with broken links so you can replace them with high-quality content.
However, many people think broken link building is a useless SEO tactic that is not worth your effort. Not only is it time-consuming, but the results offer no significant rewards whatsoever.
Know More: Link Building Strategies that No Longer Work
The truth about broken link building is that it can benefit your SEO if you choose the right website. Look for a compatible domain that has the same target audience as yours, and replace their broken links to redirect their visitors to your web page. As a result, your site will earn more clicks while the broken links are no longer a problem.
3. Publish Guest Posts
What if you want to expand your SEO and reach a new audience? Try guest posting, one of the most effective methods of link building. You can publish guest posts on another website to earn backlinks and clicks.
Search for blogs with keywords that will benefit both your website and the blog. Also, you can establish a healthy relationship with the owner of the blog, giving you a chance to come up with better SEO strategies for guest posting in the future.
4. Write Reviews Or Testimonials
If your company or business is a customer of a specific website, consider writing a review or testimonial regarding the products or services. It is easy and effective, as long as you are a customer of the said business. Your honesty can reward you with the chance to earn backlinks and get mentioned by an authoritative website.
5. Use Internal Linking
Which part of your website has the most visitors? Use it to your advantage by enhancing its content with internal links that will let visitors visit other web pages. In doing so, they can check out other pages on your website that offer the same quality of content. You can increase the number of visitors to generate conversions and improve your SEO rankings.
Link building may be a time-consuming process, but the results are worth it in the end. In the long run, you will improve your SEO rankings and help your website grow by earning enough backlinks to build your reputation and increase your customer base.
For more SEO tips, contact our digital marketing agency in Singapore at 6391-0930.