Oct 13 2020
Content marketing and SEO are a match made in heaven. Without these two, you will have lower chances of success in the digital marketing industry! Launch a high-quality content marketing campaign with efficient SEO strategies to reach your target audience and increase your rankings.
When it comes to content marketing, you have two out of many possible goals. First, you can create quality content for your target audience and direct traffic to your website. As for the second goal, your content marketing campaign will allow you to establish credibility and build a reputation to earn trust.
Today, we are going to focus on the second goal, which is establishing credibility. There is no better way to earn trust and build relationships with a wide range of people other than content marketing. Combine your content marketing campaign with efficient SEO services, and you have a recipe for success!
However, content marketing is not as easy as writing and sharing blog posts from time to time. You need to create high-quality blog posts if you want to earn your readers’ trust and build relationships. Timing is also key to success, as you will need to schedule your posts at least every other day to reach more people and attract potential customers.
What will you need to do to establish credibility with content marketing? Here are some of the ways to help you set a great first impression of your business.
5 Ways To Establish Credibility With Content Marketing
1. Create An Editorial Calendar
Every successful marketing strategy starts with a well-thought plan, and the same goes for content marketing. You need to plan ahead of time and think of a marketing campaign that will help you get closer to your target audience.
Create an editorial calendar that lets you keep track of all your proposed topics, social media posts, and blog content. In doing so, you will have a layout and outline of your content marketing campaign early on, which will allow you to set your expectations and give you time to accomplish your tasks.
Know More: A Guide To Effective Content Marketing
Most importantly, your editorial calendar will serve as a guide that will remind you to schedule your posts. Your calendar will ensure your content marketing campaigns are in preparation a few weeks or months ahead of the proposed deadline.
2. Cite Sources And Include Numbers
Whenever you are creating a new blog post, you can enhance the quality of its content by citing reliable sources and giving numbers, such as relevant statistics or figures.
For example, if you are going to write an article about the current state of digital marketing in Singapore, include statistics referring to the number of businesses that are successful when it comes to SEO. Doing so allows your readers to get an in-depth look into the digital marketing industry. Most of all, it adds credibility to your content, as long as the statistics come from reliable sources.
You can also cite references, such as links to authoritative websites or quotes from reputable persons, to make your blog posts more credible and trustworthy. However, doing the opposite, which is mentioning unreliable references or sources, can harm your reputation. In that case, when citing sources, always make sure they are 100% reliable first.
3. Utilise Different Types Of Content
Let’s say you already have a blog that has a large number of readers. Even though your blog posts are gaining views, you may have to stretch your boundaries and try other strategies to attract more readers.
Besides sharing blog posts, you can create content for other mediums, such as videos, podcasts, infographics. Once your readers see that you have a diverse range of content, you have a better chance of gaining their trust.
4. Enhance Your SEO
The technical side of content marketing is SEO. You need to incorporate effective SEO strategies to improve your rankings on search engines. It will help your website gain better web visibility, which, in return, should help you reach more users and earn clicks.
SEO is an essential part of content marketing because it lets you expand your reach to attract more potential customers. Not to mention, it helps in establishing your online reputation. After all, most people check the first two pages of search engine results. With a high SEO ranking, your website will look more credible and trustworthy.
5. Avoid Grammatical Errors
There is no such thing as a perfect writer. Even the best authors make errors from time to time. However, making grammatical mistakes is inexcusable once you share your blog posts or articles online. For that reason, you need to check and proofread your outputs before you finalise your decision to share them with others.
Need A Helping Hand?
Establishing credibility is much easier if you have someone trustworthy by your side to help you out. In that case, you can contact our SEO agency in Singapore if you need help in coming up with efficient content marketing strategies!
Call our SEO company in Singapore at 6391-0930 to discover the benefits of digital marketing!