Singapore is regarded as one of the world’s cleanest cities, with its clear pavements and an overwhelming abundance of bins lining up its streets.
But, beyond the glamour of living in the world’s cleanest city is its pest problem that’s as real as the fact that it’s also the most expensive place to live in.
Cockroaches, mosquitoes and rats – these troublesome creatures have infested malls, flown into homes and contaminated food. They have made it to the headlines by causing food poisoning, illness, and even death. In previous years, authorities went on destroying thousands of rat burrows and mosquito breeding sites in public places. But, despite these efforts, pests continue to flourish, therefore requiring professional help from pest control companies.
While they seem to be an obvious and most convenient choice, pest control services are often used as a last resort because homeowners, landlords, and property managers fail to see the value in hiring a specialist and do the work on their own.
If you can reverse the situation and provide a better perception of your pest control company, you could be the leading provider to local homes and commercial establishments in no time at all.
This is where digital marketing comes into play for your pest management business! In this article, we share some valuable insights into how you can build your online presence and reach more customers with the best online marketing strategy in place.
Digital marketing is an umbrella term that pertains to different online marketing strategies which include search engine marketing, online advertising, and social media management. While there are many others, we believe these are the areas you should primarily focus your marketing efforts and budget on.
Web design and web development are the forerunners of digital marketing. In order to establish an online presence, you must have a website to direct users to when they click on your ads. Therefore, it must be navigable, uncomplicated, and responsive
As a pest control company, you want your website’s aesthetic to match the tone of your business; and because pest management is a serious matter, you’ll probably find a professional approach as appropriate and effective.
SEO is the process of optimising your website so that it appears on the first page of search engine results. Most business today hire SEO services in Singapore to focus on the content on your page. By consistently publishing valuable and informative blogs, you not only educate readers but also build trust with potential clients.
For instance, you could dedicate your blog to discussing some of the most searched pest-related topics online including how to identify the signs of infestation, how to deal with them as well as the precautionary measures to prevent an infestation in the first place.
SEO goes hand in hand with PPC, a form of online advertising where you create paid ads to complement your organic marketing efforts. In PPC, the ads that you create are displayed on the topmost of Google search results for specific keywords. It also works on social media pages and you only pay when a user actually clicks on your ads.
PPC works best if you have a specific marketing budget as it gives you full control over how much you’re willing to spend. What’s more, it offers accurate and actionable data, providing you insights into how many people viewed your ad and how many of them made a desirable action such as signing up for your service and so on.
Social media users these days tend to head straight to Facebook when researching for pest control specialists, so you want to make sure you’re there and ready to accommodate them. While you’re at it, you’ll also want to be on Instagram, Twitter, and LinkedIn to cover all your bases.
Aside from being where your audience is, social media enables you to engage directly with your customers. If they’re having trouble with a pest, you can quickly address their concerns and do the necessary course of action. The same goes when someone has issues with your services, you can immediately address and solve them publicly to demonstrate your excellent customer service. On the contrary, if someone loved the work you did, their praises and sentiments are there for everyone to see.
Your pest control company may have the services many Singaporeans need, but you first have to let them know that you exist! There are many other strategies that fall into these categories, but your success lies in determining which among them will be most effective for your business and its circumstances.
If you’re looking for professional help, we’d love to help!
OOm is a digital marketing agency in Singapore that has an expert team of digital marketers that specialises in working with different channels of digital marketing. For years, we’ve implemented successful marketing strategies for pest control businesses across the state and we can do the same for you.
Get in touch with our digital experts at OOm today!