There are nearly 4,000 recruitment agencies in Singapore at the present and the numbers are showing no signs of slowing down this year. It only goes to show that marketing your recruitment agency in an already-crowded industry has become more challenging than ever.
Nevertheless, if you want to succeed in the business, the first step to take is to market your agency to these two groups: potential clients and candidates. These categories are the ones who should know about your agency as they are key to generate more job orders, candidates, and of course, income.
You have to make sure that you’re reaching out to the right audience and today, that requires being where they’re actively searching: online. Keep reading as we reveal a complete guide to get you a leg up against your competitors in the recruitment industry.
1. Start with Your Website
In today’s digital age, it has become an instinct for people to look up the Internet for information–and naturally, the first few results that appear gets the most attention.
Therefore, if you don’t have a website, you could be missing a wealth of opportunities to be found by someone who searches for jobs or recruiting services online. The good thing about this is that you don’t have to manage your website on your own.
Whether you need to set up your website or optimise an existing one, we—as an SEO agency in Singapore—can help you get on top of the results page for the relevant searches in your niche. One way we can assist you is by beefing up your content with valuable resources for potential clients and applicants so you can be recognised as an authority in your industry.
Your website offers a platform to show off your skills and accomplishments. Make sure mention any awards you’ve won and professional skills that make you an authority in your niche. It’s also worth to share testimonials from clients you’ve successfully worked with, in the past.
2. Don’t Neglect Job Posting Sites
Besides search engines, job-seekers also use job listing sites to search for career opportunities online. In fact, these sites may even be the first ones they browse as they make it easier to search for job openings that can be filtered according to job title and industry.
As a recruitment agency, you can list job posts to these sites for free and if you want to get your listings in front of more users, you can also opt for paid listings that will show your ads to users they’re most relevant to.
Given the potential exposure job boards can give you, there’s no reason not to include them as part of your marketing strategies.
3. Establish Your Presence on Social Media
Of the 5.83 million Singaporeans, 4.92 million or 84% are social media users. With so many people on Facebook, Instagram, Twitter, and LinkedIn, you have to be there, too.
You can use social media to connect on a more personal level with your target audience. Your audience can get to know your business and in return, you can find out more about their interests and work your marketing strategies around your data.
Publishing content on a regular basis reminds your audience of your business and if you’re willing to invest in it, you can also create ads to put your business in front of the audience in your target demographics.
4. Establish Authority
Similar to how you would establish authority through your website, it’s essential to cover all your bases in terms of sharing your expertise to get attention.
Another way to do so is to provide resources such as webinars, e-books, brochures or other files that talk about recruitment and which can be shared through e-mail, social media or any other methods.
Keep in mind that the resources don’t always have to be in-depth or complicated. It can be anywhere from how to shortlist candidates or the interview etiquette for applicants. Make sure, however, that you provide actionable tips that will show that you’re an authority that can depend on for recruiting advice.
5. Maintain Offline Presence
While your online presence is essential, don’t forget to maintain your brand’s human element which is your offline presence. The needs of potential employers and job-seekers aren’t always answered by technology thus, you must take the time to establish and maintain your network offline.
While at it, see to it that you reconnect with your past business relationships. Once in a while, send your previous clients and unplaced applicants a little reminder that your services remain available to them.
For candidates in your contacts who you haven’t placed yet, you can notify them about vacancies they might be interested in by emailing them a comprehensive job list.
You can’t discount the power of digital marketing when promoting your recruitment agency in Singapore. If you’re ready to reach out to clients and hire them the best talent in their respective industries, our digital recruitment marketing strategies are the ones you need.
At OOm, we understand the value of hiring the best talent in your business. It’s why when you partner with us, we will make it our commitment to get to know your company and the industry you are in.
We will use the data we would gather to create a strategy that harnesses the power of SEO, paid advertising, social media, and other offline efforts to improve your visibility in search engines.
Get in touch with us today to learn more about how we can help you further establish your online presence!