Apr 28 2020
Giving corporate gifts is a marketing strategy that benefits both companies and customers. For the company, it’s a chance to show appreciation for their customers and increase brand awareness. As for the customers, they can enjoy the sweet sensation of getting free stuff! After all, who doesn’t love getting gifts for free?
There’s one primary goal when it comes to corporate gift giving: finding the perfect gift. Companies that wish to please their customers or clients need to find an ideal gift first. Fortunately, this is where your corporate gift company comes in. It’s your time to shine as you prove that your gift company sells the best items on the market! However, there’s one thing you should focus on, and it’s marketing.
To reach your target audience, you need to market your company on a wide-scale level to accommodate as many potential customers as possible. Luckily for you, there’s no better way to market your products other than digital marketing. With effective marketing strategies such as search engine optimisation (SEO), content marketing, and social media management, the possibilities are endless!
Here’s how you can market your corporate gift company in Singapore.
Tips For Marketing Your Gift Company
1. Manage Your Online Store
When marketing your business, focus on what matters the most: your online store. Here, both new and existing customers can search for quality gifts, which is why you should update your website when necessary. That includes refreshing your content, categorising your items, and updating its layout.
Managing an online store is similar to running a physical store. You need to arrange your inventory and make sure everything is neat and tidy to improve your store’s appeal. No one’s going to wander around your website if it’s too disorganized. Also, while you’re at it, you should ensure your site’s performance is up and running at high speeds. Slow loading times will affect your customer’s online experience, so upgrading your site speed is essential.
To improve your website’s performance, here are some additional factors to consider:
- Remove unnecessary plugins
- Optimise your images
- Enable browser caching
- Compress files
Another thing to keep in mind when you’re improving your website is to choose an optimal e-commerce platform. Fortunately, there are tons of excellent e-commerce platforms, and it’s only a matter of choosing the perfect one for your online store. Examples of e-commerce platforms include:
2. Segment Your Target Market
Knowing your target market is key to marketing. However, knowing your consumers is far different from identifying their traits and interests. In short, you must gather your customer’s demographics.
Who are your target customers? What are their traits, interests, needs, and wants? To find out, you can start by compiling information based on these factors:
- Monthly income
- Civil status
Once you’ve gathered enough information, you might think that your target customers are your sole objective. However, that doesn’t mean you should stick with them exclusively. Go beyond your target market by segmenting your consumers. The good news is that your corporate gift shop is a versatile business! Besides, businessmen and businesswomen, you can cater your products to regular customers as well. These customers are folks who are interested in giving gifts for personal reasons.
3. Consider Setting Up A Facebook Store
They say that two is better than one. In that case, why not create two online stores for your business? One is for your website, while the other is for your Facebook page. With two online gift shops, you’ll cover a wide range of customers and access a variety of marketing tools that you could use to your advantage.
Your Facebook marketing page will serve as an entry point to your business for your target audience on social media. Not to mention, setting up an online store on Facebook is an excellent marketing strategy since you can target various consumers. Here are some of the benefits of managing a Facebook store:
- Accessible interface
- Mobile-friendly features
- Gather essential data
- Publish quality content
- Post ads
While you’re managing your Facebook store, you should also use it as a marketing platform for creating content. Facebook is one of the most networking sites available since it lets you post videos, images, ads, and links to your website. In a nutshell, Facebook has it all! So if you’re going to set up a Facebook store, consider utilising its extensive features to market your gift shop. That way, you’ll reach your target audience and improve your online presence.
In summary, you need to identify your target audience and know their interests. Doing so should help you market your ads and content to the right people! That way, your marketing efforts won’t go unnoticed.
With that said, finding your target audience is just the beginning. If you need help in marketing your gift shop, you can get in touch with our SEO company in Singapore. Contact OOm at 6391-0930 for more information!