May 15 2020
Running an e-commerce business is simple: You’ll open an online store, categorise your products, and wait for your customers to make a purchase!
As easy as it seems, however, managing an e-commerce website can be challenging. How so? Managing an online store is just the beginning. But marketing your business is another story.
Nowadays, e-commerce is becoming more prominent in large part due to COVID-19, since many consumers are ordering their products online. Even before the pandemic, online shopping is already a more convenient method of buying goods. Still, now more than ever, e-commerce is proving itself to the world that you can rely on the Internet when it comes to shopping.
There is one problem for e-commerce businesses, though. How should you market your e-commerce website? Countless online stores are trying to gain the spotlight, which means you’ll have to boost your search engine optimisation (SEO) rankings and improve your online presence.
However, if you play your cards right, you’ll reach the right audience and gain leads in no time.
8 Tips For Marketing Your E-commerce Website
1. Integrate Social Media
Integrating social media is an excellent way to reach a broad audience and engage with customers. Making your presence known on popular networking sites such as Instagram, Facebook, or LinkedIn is a recipe for success.
How can you utilise social media marketing for your e-commerce website anyway? Here are some examples:
- Create a social media page and share links to your website.
- Post quality images and videos on networking sites like Facebook or Instagram.
- Incorporate social share buttons and plugins on your website.
2. Reduce Cart Abandonment
Did you know that every time your customer abandons their cart, you’re losing money in the process? That’s the harsh reality of cart abandonment, and you must avoid this at all costs.
To reduce cart abandonment, understand the reasons why customers are rejecting their purchase. Here are some of the reasons why:
- Unexpected shipping fees
- Complicated checkout process
- Not enough payment methods
- Another account is required to complete the transaction
There are two things customers want the most: transparency and convenience. Offer a user-friendly experience by displaying the cost of buying your products, from shipping fees to value-added tax (VAT) rates. Also, enhance your site’s checkout process to make the customer’s experience more convenient and accessible.
3. Start An Email Marketing Campaign
For e-commerce websites, email marketing works best since it’s a strategy that involves engaging with existing customers. How does it work?
It starts by creating an email message for your site’s visitors. You can send an email to users who’ve purchased a product, abandoned their product, or just created an account. In short, you’ll reach out to your prospects and customers by sending an email regarding their activities on your website.
4. Encourage Customer Feedback
Encourage customer feedback so you can determine any flaws in your online store. In doing so, you can improve upon your weaknesses and provide a better experience for your customers. Not to mention, customer reviews can help establish your credibility. You can earn your customers’ trust once they see positive reviews of your products.
5. Optimise Your Layout
Your website consists of elements that affect site performance, such as images, videos, texts, plugins, and many more. For that reason, you should optimise your layout to boost its performance. That includes compressing images and videos, placing icons in the right place, and minimising the usage of unnecessary plugins.
6. Create Quality Content
Aside from promotional ads, creating informative content is the key to gaining more customers. Not only does it help in grabbing your audience’s attention, but content marketing establishes your brand’s credibility. By providing engaging content based on your products and services, you’ll help your customers understand the nature of your business.
7. Boost Your SEO Rankings
SEO is an integral part of digital marketing. Boosting your SEO rankings will increase your web visibility, helping you reach your target audience on search engines like Google and Bing.
To boost your SEO rankings, utilise keywords that will garner the attention of Google’s search engine algorithm. Start with basic keyword research that will allow you to define your target market, create a list of relevant topics, and understand your competitors. Once you’ve created a list of keywords, you can use such terms or phrases in your content to boost your SEO even further.
8. Make Your Website Mobile-friendly
Most online shoppers are mobile users, which means you should optimise your website for mobile devices. A website that runs slowly on mobile devices won’t bode well for your customers. For that reason, your website should run at an optimal pace on mobile phones so both new and existing customers can appreciate the user-friendly interface.
Treat your e-commerce website with care, and you’ll be rewarded more customers in the future! Keep these tips in mind so you can maintain a user-friendly online store to make sure you have a steady customer base.
For more tips related to digital marketing, contact our SEO company in Singapore!