Reaching hundreds or even thousands of people is a relatively easy task nowadays, thanks to digital marketing. You can cover a wide range of potential customers within your fingertips, and all you have to do is advertise your business online.
However, there’s one slight problem. Distributing your ads to countless consumers is easy, but what about reaching the right audience? Sure, thousands of people might have seen your ads, but are they interested in your services?
To reach the right people, you need to define your target market and utilise every possible marketing opportunity. Besides, your eyelash extension studio needs loyal and returning customers to gain profit. You’re not going to capture the interest of your consumers if you’re focusing on the wrong people.
Instead, you should try to expand your reach while diverting your marketing efforts to your target audience. That way, you’ll gain traction and build a bigger and more loyal audience. To do so, try incorporating tried and tested marketing techniques such as search engine optimisation (SEO), search engine marketing (SEM), content marketing, and many more.
Let’s discover how we can market eyelash extension business and increase its customer base.
Tips For Marketing Your Eyelash Extension Business
Beauty salons and personal care businesses alike can benefit from a combination of digital and traditional marketing. Digital marketing should help you reach a wide range of consumers online, while traditional marketing is for establishing credibility offline. The two go hand in hand like bread and butter.
With that said, you have to understand the gist of every possible marketing strategy, both online and offline. So let’s begin with modern-day digital marketing techniques.
Digital Marketing Strategies
1. Web Design & Development
If you don’t have a website yet, consider making one so you can improve your online presence. An eyelash extension business like yours deserves to have a website in which users can visit anytime, anywhere. Here, you can display your services and contact information.
While you’re at it, make sure you design and develop your website to make it look aesthetically pleasing. Choose a colour scheme that represents your studio’s image as a whole. Remember to ensure your site runs smoothly as well. If you need help, search for a web design agency in Singapore that will help you build a quality website.
2. SEO and SEM
Once your website is up and running, you’ll need to optimise it for SEO and SEM. But first, you should know the difference between SEO and SEM.
In layman’s terms, SEO means getting more organic traffic, while SEM means generating traffic via paid ads. You’ll need to optimise your website for SEO by researching and utilising keywords that will help you create traffic. In the long run, you’ll establish credibility and brand awareness.
On the other hand, with SEM, you can use pay-per-click (PPC) or paid ads to direct traffic to your website in an instant. For instance, you could use Google Ads (Google AdWords) to create a PPC campaign. Once your PPC campaign is good to go, your ads will appear on Google’s search results pages. You’ll have to pay Google every time someone clicks on your link.
3. Social Media Marketing
Define your target market through local SEO tactics to build a bigger audience that consists of local customers. Fortunately, one of the easiest ways to build an audience based on proximity is social media marketing.
With networking sites such as Facebook, Instagram, and LinkedIn, you could reach the right audience. Choose a social media platform that will benefit your eyelash extension business the most.
For example, try marketing on Facebook to reach a variety of consumers. Managing a Facebook marketing campaign is free, easy, and highly effective if you’re reaching the right people. You can post countless images with captions to showcase your services to potential customers. Plus, you can communicate with your clients without haste.
Offline Marketing Strategies
1. Cold (or Warm) Calling
Cold calling is a process that involves soliciting potential customers to convince them to buy your products or services. While this has developed a bad reputation over the years, no thanks to scammers, such a marketing strategy can be successful if it’s done right. That’s why these days, it’s mostly called “warm calling”, to focus on the well-being of the customer.
Create a list of prospects and find out which ones are most likely to be interested in your eyelash services. Do your research to make sure your call will be successful. You can even do the same to fellow businesses that might be keen on forming a partnership with your studio.
2. Print Marketing
Consider printing your ads on magazines, newspapers, brochures, and flyers. You might think such a strategy is outdated, but when executed properly, you’ll increase your chances of gaining traction.
Print marketing works could work well for your eyelash extension salon since you’ll focus on building a local customer base. Try printing business cards as well, so you can hand them over to your clients and potential customers.
It Takes Two To Tango
Creating a digital marketing campaign requires determination and teamwork. Luckily, we’re the right people for the job. If you need help, you could get in touch with our SEO company in Singapore. Contact us at +65 6391 0930 for more information about our digital marketing services.