Social Media Marketing | Instagram Reels: What Is It?

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Last year, Instagram released a new feature called Reels, which is available in the United States and 50 other countries. This brand-new feature is Instagram’s answer to TikTok, another leading social media app that has been taking the world by storm.


The best part about Instagram Reels is that you can use this feature for digital marketing to promote your brand and raise awareness. It is a fun and interactive way to garner attention from your Instagram followers.


Here’s what you need to know about Instagram Reels and how you can use it for social media marketing in Singapore.





With Instagram Reels, you can record and edit a 15 to 30-second video clip then share it on your Stories. Also, it is possible to view all your or other users’ Instagram Reels by looking at the centre of a profile’s main navigation bar. Aside from that, you can check the Reels tab, which contains popular and trending Instagram Reels from other accounts.


For the most part, Instagram Reels algorithms work similarly to TikTok. The type of Instagram Reels that will show up on your feed will depend on a few factors. Instagram’s algorithms should display Reels that contain the following:


  • Entertaining content
  • The use of creative tools (e.g. camera effects, filters)
  • Vertical videos
  • Music
  • Inspirational messages


Furthermore, Instagram filters out Reels that present poor-quality content. If your short video is blurry and does not meet Instagram’s community guidelines, it will have a low chance of appearing on other Instagram users’ Explore Page.




Instagram Marketing

Since Instagram now offers a wide range of options for content creation, using Instagram for social media marketing seems like a good idea for businesses that need to boost their online presence. 


Thanks to Instagram Reels and TikTok, brief videos that end in 30 seconds or less are now the leading type of content on social media. Consider creating short but engaging videos on Instagram to expand your reach and attract more followers.


Here are some tips for using Instagram Reels for digital marketing.



When it comes to using Instagram Reels, focus on helping your customers to earn their trust. Sharing educational videos is an excellent way to establish your brand as an industry expert or leader. 


You can share a lot of valuable content in just 15 to 30 seconds. Maximise your brief window of time by giving some tips or tricks on subject matters related to your business.


For example, if your business sells branded sneakers, you can create short videos with tips for cleaning shoes properly, with at least one or two sentences per caption. Not only will your tips help followers, but they can also build your brand’s credibility.



Due to the integration of online shopping, Instagram is perhaps one of the most efficient and versatile social media platforms social media marketing platforms today. You can use Instagram Reels and Stories to showcase your products.


Another good thing about Instagram Reels is that they are shoppable, meaning users can watch your short videos and click on a link below to view your products directly. As a result, your Instagram Reels can significantly raise brand awareness, boost sales, and drive traffic to your Instagram shop.



Connecting with your customers will be hard if people perceive your Instagram page as just another typical business. In that case, add a personal touch to your Instagram Reels by being more authentic and genuine when creating video content.


To create meaningful and authentic content for Instagram Reels, you can try sharing a behind-the-scenes glimpse of your business. Consider uploading brief videos of your team to show the experts behind your products or services. It is a simple yet effective way to gain your followers’ trust by revealing the people running your business.




Try using Instagram Reels to enhance your social media management strategy in Singapore. If you need help, don’t hesitate to get in touch with a trusted social media marketing agency.


Contact our social media marketing agency at 6391-0930 for more tips and tricks.

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