On-Page & Off-Page SEO: How Can They Help You Rank On SERPs?

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Everyone knows that a website can help generate leads, drive conversions, and grow business. However, having a website alone is not enough. You also need an optimised one so any potential customer can discover it on their search results and visit the website. 


You can make an exhaustive list of search engine optimisation (SEO) strategies and tactics to help increase your search engine rankings. To do so, it involves you breaking down the techniques into two categories: on-page and off-page SEO. 


If this is your first time hearing about these strategies, you should know they are often part of an SEO services package.


Nonetheless, what exactly is the difference between onpage and offpage SEO? Before we discuss that matter, let us first explain what they are.

What Is On-Page SEO?

What Is On-Page SEO


On-page SEO is the process of making a website search engine friendly. That is why many prefer calling it on-site SEO since you are optimising the website internally.


In other words, you are making adjustments to specific factors on your website so the search engine bots can crawl and understand the structure and content it has. The more valuable data that search engines like Google, Yahoo!, or Bing can obtain from it, the greater your chances of ranking higher on their search engine result pages (SERPs). 


KNOW MORE: On-Page SEO Checklist: A Guide to Increasing Your Website’s Ranking


Listed below are the said specific factors.


1. Keywords

They are the search terms of your target audience, which are relevant to your website that can help you rank higher. It can happen by strategically placing them throughout to make your products or services discoverable.


ALSO READ: Keyword Research Guide: Identify The Right Keywords To Optimise Your Digital Marketing Campaigns


2. Title Tag and Meta Description 

These factors are the first things search engines like Google would read when crawling to your web pages.


Here are a few rules you need to keep in mind when optimising them: 


  • Keep the title tag within 50 to 60 characters, while the meta description should have at least 150 characters to 160 maximum. All of which includes spaces.


  • Avoid keyword stuffing or placing keywords in the title tags or meta descriptions that do not make sense.


  • Instead, come up with title tags and meta descriptions that are catchy and give users an overview of the page.


  • Much better if you include the relevant keywords closer at the beginning of the title tag and meta description.


READ MORE: Are Meta Descriptions That Important for Your SEO?


3. Site Content 

Your content is the reason users visit your website in the first place. If you want to be visible on SERPs, it has to be engaging, informative, and most of all, relevant to your target audience.


4. Headings

Search engines put more weight on headings than any other text within your website. That is why you have to make sure to use appropriate heading tags (H1, H2, H3, and so on) and incorporate keywords to make them more discoverable.


To help you understand, look at the image below. 


Guide to heading tags

A guide to heading tags based on the level of importance or priority. (Source: Prototypr.io )


5. URL Structure

How your URLs are structured can also heavily influence your search engine rankings. That is why when you are structuring your URLs, never forget to add relevant keywords, so it is easier for search engines to crawl your web pages. 


LEARN MORE: How To Make An SEO-Friendly URL?


Other On-Page SEO Factors

  •  Alt Tag Images 
  •  Load Speed 
  •  Inbound Links 
  •  Mobile-Friendliness 
  •  SSL Encryption (Website Security) 


Considering all of these factors would make your on-page SEO strategies work a lot better. But to guarantee that you would apply all of them, here is an example of an employed on-page SEO strategy on a web page. 


Example Of On Page SEO

To check its URL structure, you may visit this link, while for its title tag and meta description, you may search the keywords “video SEO in Singapore” on search engines.

What Is Off-Page SEO?

What Is Off-Page SEO


Meanwhile, off-page SEO refers to the efforts you take to promote your website online, besides advertising. What does that mean? Unlike on-page SEO, here, you have to focus on increasing the authority of your web domain. 


One way to do that is by having other websites link back to you, which will send a signal to search engines that expand your authority in your industry while impacting your ranking within SERPs. That is why many people call this strategy—off-site SEO since you are optimising your web domain outside your website.


ALSO READ: Off-Page SEO: Tips For Driving Traffic And Raising Awareness


Below are some tactics you can include in your off-site SEO efforts. 


Every SEO agency in Singapore would agree that the backbone of off-page SEO is link building. That is not surprising since off-page SEO is the process of acquiring backlinks from other high-quality websites.


One of the most effective ways is to create quality and relevant content that people can share with others or use as a reference.


Here are some methods to get backlinks.


  • Guest Post Blogging – Submit guest blogs to trusted industry websites, and never forget to link back to your website. 


The picture below is an example of a guest post blogging, which we posted on another website for our SEO agency.  To view the entire content of this picture, go to this link.


GP blogging example for off-page SEO


  • Influencer Outreach – Work with an influencer or someone well known in your industry to promote your website. 


  • Review Marketing – Get comments, stories, or testimonials from satisfied customers and publish them on your website, Google My Business (GMB), social media, and other review platforms.


2. Social Media 

Social media also offers an excellent platform for off-page SEO efforts. But what makes it different is that it better shows your target audience the human side of your business. As such, they would feel much closer to you and would not hesitate to get in touch with you if they have any questions in mind. 


Here are the ways how you can use social media for off-page SEO efforts: 


  • Publishing Video – Since watching video has become part of our daily routines, publishing high-quality, engaging videos and linking back to your site can make a difference in your SEO


  • Blog Sharing – Sharing your blog on social media is by far the fastest way to promote your content to your audience. However, you should know that it is not always easy to do, and you may have to spend on ads for it to work.


Apart from the given example of guest post blogging for link building, here is an illustration of the social media tactic for off-page SEO


Example of social media tactic for off page SEO

In this picture, we shared our content on Facebook and Instagram so our target audience would have a bit of knowledge about how to improve their online presence and expand their reach. 

What Is The Difference Between On-Page And Off-Page SEO? 

In summary, the difference between onpage and offpage SEO is that the former involves optimising your website. On the other hand, the latter focuses on leveraging other authority websites to improve your position within SERPs.


How To Use On-Page And Off-Page SEO To Your Advantage?

Since you already know the difference between onpage and offpage SEO, it will be easier to implement SEO strategies and focus on what matters. That is the only way you can use them to your advantage. 


For example, if your website needs a revamp, you can consider the specific factors mentioned above. Doing so would make your website search engine friendly, and more of your target audience would see it on their SERPs.


Nevertheless, doing on-page and off-page SEO is not a one-time thing. You have to check the ones you have implemented to see if they still work, and if not, then make sure to update everything from time to time. 


We cannot stress further that both efforts you make for on-site and off-site SEO are essential to search engines. But your priority should be on-page SEO since your website is the primary platform for your target audience 


Keep in mind that starting the other way around is not an option. That is why if you think you need help, work together with an SEO company in Singapore to guarantee you are on the right track.


Contact our SEO vendors at OOm today! We can help you devise an SEO strategy that best fits your on-page and off-page requirements. 

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