It is really no longer a very surprising thing that everything today that’s connected towards technology is heavily focused on what the people’s intent are. This trend is everywhere, even in films where A.I. is depicted as characters that aid their creators.
Cars were invented in order to help humans in their intentions of travelling faster and greater distances.
Just like all of these great examples of human invention, search engines are also able to catch up to this kind of focus.
Searcher Intent, also termed as “user intent” (obviously) is the literal motive of a person for carrying out a search query on the web. Optimizing this means that you will need to have a very clear understanding of how human behavior works. This then can be used to further fine tune and shape your strategies when it comes to search engine optimization.
SEM can quickly give you a boost in results and sales. SEO can give you long lasting effects when used correctly. But most businesses and other agencies out there are too focused on these things that they forget the most important factor. The main bulk of audience are humans. Everything that is currently out there, all of the products and services are consumed by us, humans. Missing out on the human touch is never a good thing.
Agencies that offer SEM and SEO that has the ability to strategize with the intent of searchers should be one of the most important factors to look for when shopping for these companies.
But enough about that, let’s see how we can mix this up with SEO.
Back in the day where dinosaurs ruled SEO, search engines return results based pretty much on basic factors like the density of keywords and how much they match the queries, keyword spamming and all of that.
Black hat too.
But after years and years of updates, Google has started to evolve into a smarter (and scarily) a more sophisticated kind of tech that’s hell bent on serving the best kinds of information to humans. It was, after all, its main purpose.
The most important parts of mixing searcher intent on SEO are these things:
Focusing on the User
Creating and Releasing the most relevant and highest quality content as quickly as possible
Think of what your target audience would be using as keywords on the web to serve their intent. Heavily using vanity keywords and brands and all of that is okay, but only to a certain point. Like what was mentioned above, all of this consumed by humans. If the time comes that we will all start to have machines as customers, then we won’t need to worry about these things.
Getting to incorporate Search Intent in your keyword research immensely boosts the strength and longevity of your SEO.
Doing this also involves creating ways on how you can lure potential customers in. Things like rich snippet and knowledge panels should all be utilised. And if you are able to properly display the type of information you are able to offer on the web, you will have a better edge against all of your current competitors.
The intent of the searchers is also a very important factor when it comes to selling your products. It is easy to rank on terms online, but whether or not your business will earn is another story. Again, there should be a sharper focus on what the potential customers might be thinking. As business people, that will be easy. If you aren’t as empathetic however, hiring agencies that can handle this kinds of things is the best step.
To further fine tune our skills for Searcher Intent, let us review its different forms.
Transactional Intent
This type of searcher intent defines that kind of intention of buying. Searchers will usually want to sign up on a service or do some sort of transaction.
Informational Intent
This one is of course all about the intent of users to learn about things and topics. This is geared towards content and keywords all answering questions like, what, who, where, when, how and why. In short, this educates customers more.
Navigational Intent
When a user is on the web and is trying to look for a particular service or website, (products or services etc.) this is called a Navigational Searcher Intent. These types of optimizations will usually include destinations that people want to reach.
The world has started to change a long time ago. If doing business online was once very hard and clunky, that is no longer the case today. Even though Google is still in its very early stages of its advanced intent detection thanks to their continuous improvement and investment to better their A.I., its effects on search today is still impressive.
