May 05 2020
Digital marketing is becoming more relevant each day, due to COVID-19 that’s forcing businesses to use the Internet as an advertising platform. Because of the current situation, it’s not surprising to see companies and small businesses focus on digital marketing. There’s so much potential to be discovered once you incorporate digital marketing strategies in your campaign.
If you’ve decided to utilise digital marketing, you have two options: hire an SEO company or manage your campaign yourself. Both of these have their pros and cons, but choosing the right choice will depend on your preferences. Either way, it’s better to understand the difference between hiring and self-learning when it comes to search engine optimisation (SEO).
Self-learning Versus Hiring
SEO isn’t just a one-trick pony—there’s a lot of benefits that you can use to your advantage. However, that also means you’ll need to devote hours of your time to studying SEO and other components of digital marketing. While learning the fundamentals is quite easy, mastering the art of SEO can be tough. If that’s the case, then perhaps you should hire an SEO agency?
Hiring an SEO company to take over your marketing campaign might be a wise choice. You don’t have to get your head wrapped around the complexities of SEO. Still, money could be an issue since the cost of outsourcing your SEO services can be expensive.
To make sure you’ll make the smarter choice, let’s take a look at some of the advantages and disadvantages of self-learning and hiring.
Self-learning: Pros And Cons
In a previous blog post, we talked about how tough it can be to master SEO. Nonetheless, knowing the basics of SEO is still a huge advantage, especially if you consider hiring a digital marketing company to help. If you choose to optimise your website by yourself, you should be more careful when cultivating your marketing plans. With that said, here are the pros and cons of self-learning SEO:
1. Save Money
The best part about learning how to optimise your website is saving money. You won’t be relying on an SEO company to manage your campaign, which will help you save money in the long run.
2. Gain Knowledge
Besides saving money, gaining SEO knowledge is essential for small businesses and startups. You can manage your SEO campaign, curate efficient campaigns, and tackle issues all by yourself without the need for an SEO specialist.
While you have complete control over your SEO campaign, optimising your website is time-consuming. The do-it-yourself approach may be flexible, and as such, is an advantage on your part. However, you’ll need to analyse your performance piece by piece, which is usually a job reserved for a team of specialists.
2. Put Your Website At Risk
Since you don’t have experience or training in SEO, your skills may not be up to standard when it comes to optimising your website. As a result, you could put your SEO rankings at risk, causing more problems along the way.
Hiring An SEO Company: Pros And Cons
Depending on your preferences, hiring an SEO company may be the wiser choice, as opposed to the DIY approach. With a team of specialists to back you up, you can count on them to give you the most efficient results. But there many things to consider before you finalise your decision. Let’s check the pros and cons of hiring an SEO company.
1. Efficient Progress
Planning an SEO strategy takes a lot of time if you do it by yourself. But with an SEO company, you can speed up the process since you can assign a specialist to each task. That way, you won’t waste precious time and money.
2. Professional Expertise
Learning how to optimise your SEO is great, but nothing beats professional training and experience. Fortunately, most SEO companies offer marketers who excel in optimising websites for improved search engine rankings. Whether it’s search engine marketing or content marketing you need help with, you can count on digital marketers to help you reach your goals.
1. Hiring Can Be Expensive
While the prices may vary, hiring an SEO company can be expensive if your campaigns don’t produce efficient results. That’s why it’s vital to hire an SEO company that’s more or less guaranteed to give you more than what you’ll bargain for.
2. Lack Of Control
Since you’ll be handing over your marketing services to an SEO company, you don’t have total control over your campaign. You need to trust your SEO company to come up with excellent plans and strategies if you want to succeed.
Which One Is Better?
In the end, the choice is for you to decide. Evaluate your needs so you can find out what’s best for your business. Both have their pros and cons, so it’s up to you to choose which option is smarter and more profitable. Whether you’ll do it yourself or hire an expert, give your 100% so you can improve your site’s ranking in no time!
Not sure which one’s better yet? Get in touch with our SEO company in Singapore to know more about SEO! Call OOm at 6391-0930.