Digital marketers should shift to video marketing when promoting their products and services. This is because most users find videos to be more easily understandable than texts and pictures combined. Plus, it is more engaging and interactive than any other type of content.
In social media platforms like Facebook and Twitter, the most shared posts are those with videos. The logic behind this can be compared to a newspaper and television. Since most of the human population are naturally visual learners, they prefer images, graphics and motion pictures over descriptive texts. Thus, they would rather watch the shows on television than reading blocks of paragraphs and small texts in a newspaper. Also, it is easier to interpret a story through dialogues and actions. Although there are descriptive texts which are beautifully written by a skilled writer, not many people would appreciate it. They might even feel intimidated looking at long paragraphs which might discourage him from reading it.
The same concept in the “newspaper vs television” comparison is similar to today’s digital marketing. Users (or consumers) would not most likely ignore the vision and mission page of a company. Although it includes the important points in explaining the services that a company can offer to consumers, the vision and mission page is an inefficient technique in introducing a company’s brand. It is best to include a video on it which highlights their company’s achievements and significant activities for the past few years. They can also create a story which describes their products and services, and how consumers can benefit from it. Using these techniques will help entice (or convince) users to purchase and try their products and services. A word of caution in posting videos in websites: make sure to optimise first the videos so that it won’t affect the website’s loading speed.
Tips on Optimising Videos for SEO
Mobile Devices
Ever since Google has announced its plan to prioritise mobile-first indexing over desktop-first indexing in their algorithm, digital marketers are now putting most of their efforts in optimising the mobile version of their websites. The sudden shift in their algorithm means that websites with a mobile-friendly website will rank higher than those who do not have. Thus, the content of a website such as the texts, images, and videos should be optimised to improve user experience. One way to optimise videos is to use its HTML version or it can also be in MP4 form instead of FLV (Flash Video Format). This method makes it easier to load on mobile devices.
Metadata
Including metadata in videos is the same as creating metadata titles and descriptions on blog posts. It is a short descriptive text which explains or summarises a content. Digital marketers can make metadata an effective SEO tool by including the relevant keywords that can boost their website’s rankings. In this way, Google crawlers can easily understand what their video content is all about, and there is a high chance for the website to appear in the first few pages in their SERPs. The video of the website can even appear in Google featured snippets.
Sitemaps
Sitemaps work like metadata. It is also used for Google to easily recognise relevant videos on a website. The only difference is that a video sitemap is a more detailed description of video content. It includes the title, subject matter and target audience details of the video. Whereas, metadata is just a descriptive text which briefly describes what the video is all about.
Social Media Channels
Video sharing on social media platforms is the most basic digital marketing techniques, but it is one of the most effective techniques in boosting organic SEO. This is because social media sites like Facebook, Twitter, YouTube, and other platforms are designed to connect millions of users all around the world. This means that there is a high chance for video content to get viewed by a large pool of users. Digital marketers can even use these social media platforms to encourage users to like, share, follow/subscribe at their page so that they can effectively increase their chances of becoming an authoritative website.
Types of Video Content:
Successfully optimising video content can actually boost a company’s brand awareness. Videos can easily be recognised and remembered by most users because of its engaging and creative content. Plus, it provides an opportunity for companies or businesses to simplify the technicalities of their products and services. This makes it easier for companies to connect and communicate with their target consumers. Here are some of the types of video content that digital marketers can use to boost their website’s rankings:
- Testimonials Videos
- Company Brand Videos
- Instructional Videos
- Animated Videos
SEO is essential for businesses to increase their online visibility. It can help them reach their target audience and gain a high ROI (return of investment) if it is done right. For those businesses who need assistance in boosting their SEO efforts, there are SEO companies in Singapore who can help them. Their services include white hat SEO practices like video optimization to help boost their website’s rankings.
