Search engine optimisation, also known as SEO, is a perfect digital marketing strategy for small businesses and large enterprises alike. A successful SEO campaign can help you attract more customers by directing traffic to your website.
However, when it comes to optimising websites for small businesses, local SEO is the perfect marketing strategy to improve your search engine rankings based on your proximity to your customers.
What Is Local SEO?
Local SEO is an effective marketing strategy for improving your web visibility on local search results. With an effective local SEO strategy, the location of your business can appear on Google Maps, as long as you utilise relevant keywords to benefit your local SEO rankings.
The goal of local SEO is to improve your web visibility for local search results. In doing so, people searching for keywords relevant to the location of your business can discover your website.
Improving your web visibility for local search results is a must, especially if you own a small business. Local SEO works best for small businesses since it allows you to target customers based on the geographic area and proximity of your location.
For example, if you live in Singapore and want to buy some pizza, you could type the following keywords into Google:
- Pizza near me
- Pizza in Singapore
- Pizza delivery in Northpoint
By typing these keywords into any search engine, websites near the said locations will pop up on the search results. The higher the SEO ranking of the website, the better chances of it appearing on top of the search engine results page (SERP).
If you want to improve your web visibility for local SEO, organic SEO matters the most. Get high-quality backlinks and optimise your website to earn more clicks. Most importantly, try to avoid these five mistakes as much as possible!
5 Commons Local SEO Mistakes
1. Not Having A Google My Business Profile
When it comes to local SEO services, one of the first things you should do is create a Google My Business (GMB) profile. Compared to SEO, optimising your website for local SEO is going to be a bit different, which is why you will need a GMB profile.
Improving your web visibility for local SEO is going to be difficult. Fortunately, you can use a GMB profile to gain traction. If you have high SEO rankings, links to your website can appear on the top of Google search results page. However, for more detailed descriptions of your business and website, you need to have a GMB profile.
Your GMB profile will let you connect with more customers on Google. It only takes a few minutes to create a GMB profile, free of charge! Without a GMB profile, you will miss out on many opportunities to expand your web visibility for local search.
2. Neglecting Your Website SEO
Local SEO is similar to organic SEO. You still need to drive organic traffic to your website by creating quality content regularly and using relevant keywords.
However, the problem is that some people tend to neglect the importance of organic traffic when it comes to local SEO. Essential elements of SEO such as meta titles, meta descriptions, and keywords are the subject of neglect when local SEO comes into the discussion. Avoid this common mistake at all costs, or else your SEO rankings will suffer in the long run!
3. Not Optimising Your Website For Mobile SEO
Most local searches come from mobile users, which is not surprising since using a mobile phone to search for something nearby is quite common. Even without the context of local SEO, optimising your website for mobile phones is necessary since it provides mobile users with a better web browsing experience.
A mobile-friendly website is essential for both organic and local SEO. Also, failing to optimise your website for mobile SEO could cost you a lot of customers in the long run. Remember to optimise your website for all devices, such as desktops and mobile phones, to improve your web visibility for both local and organic search.
4. Forgetting To Post Customer Reviews
Posting customer reviews is an easy yet effective way to earn trust and establish credibility. People are not going to trust you if your website lacks any substantial customer reviews, so make it a habit to share feedback from your customers all the time.
Keep in mind that sharing recent customer reviews is also necessary. Your customers may think something is fishy if your website has posted a two-year-old review. Either that or they might think you’re too lazy to update your website, so share the latest reviews from your most recent customers as much as possible.
5. Being Inactive On Social Media
Did you know that social media marketing is a strategy that will indirectly affect your SEO rankings? You need to be active on social media if you want to generate leads and attract more customers. It will also help your local SEO rankings, as long as your social media posts are capable of directing traffic to your website.
Improve the efficiency of your local SEO campaign by utilising a wide range of digital marketing strategies. Consider partnering with an SEO agency in Singapore to incorporate some of the most effective marketing strategies available!
For more tips and tricks, contact our SEO company in Singapore at 6391-0930.