Digital Marketing | Why Is Web Design And Development Vital?

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Running an online business is not as easy as it looks. Besides building your ecommerce website, you also have to consider how customers can reach your online store in the first place. Because of this, you probably have to implement various digital marketing strategies, such as search engine optimisation and social media management, to drive traffic to your ecommerce website.


Apart from selling your products, the primary goal of ecommerce is to provide customers with a convenient shopping experience. Make it easy for them to explore your website and process their checkouts. In that case, try implementing exceptional web design strategies in Singapore for your ecommerce business.


LEARN MORE: Web Design & Development: Tips, Tricks, And Mistakes



Why Is Web Design And Development Vital For Your Ecommerce Business?


Web Design And Development


Considering how online shopping is in demand these days, your ecommerce website must be customer-friendly. From accessible catalogues to fast loading times, each element of your ecommerce website plays a vital role in giving customers the ultimate shopping experience.


LEARN MORE: 4 Ways To Build A Customer-Friendly eCommerce Store


Web design and development is key to providing customers with what they exactly want and need. Here are some of the reasons why you should invest in web design and development in Singapore.


1. Make Your Ecommerce Website Mobile-Friendly

In 2020, there were around 4.65 million smartphone users in Singapore, and that does not include other mobile devices, including tablets. For that reason, you must ensure that your ecommerce website is mobile-friendly.


There is a high chance that many of your customers are visiting your online store through smartphones and tablets. The good news is that the goal of web development includes optimising your website for mobile devices. You can improve your website’s performance for mobile users.


For instance, one example of mobile optimisation for ecommerce websites is responsive web design. This strategy focuses on optimising your website and improving its performance to make it render smoothly on any mobile device, regardless of the size and shape of the screen. 


2. Convert Website Visitors Into Customers

Most people who visit your website are not guaranteed to buy your products. They may not trust your business yet, or perhaps they only want to see more of your catalogue without purchasing. If that’s the case, then encourage your visitors to make a purchase.


Convert visitors into customers by building a high-quality ecommerce website. Speed up your website, implement a well-designed layout, and use eye-catching images, animations, and videos to make the shopping experience more engaging.


3. Boost Your SEO Rankings

Part of web development is SEO, which aims to improve your site’s organic search presence. While web design focuses on aesthetics, web development is all about your site’s performance and functionality. 


By enhancing the technical aspects of your website, you can directly impact your SEO rankings as well. Aside from mobile optimisation, you can boost your site’s rankings by optimising your images, filenames, alt tags, and alt structure. 


4. Make A Good First Impression

If you want to make a brilliant first impression of your online business, there’s no better way than conducting an excellent web design and development strategy. 


Whenever someone visits your ecommerce website, you can leave a positive impact on their impression of your business. To do so, ensure that your website looks appealing and improve its loading times. It will positively influence your customers’ perception of your brand, thus increasing their chances of purchasing your products.


5. Increase Sales

Most importantly, web design and development is essential because it helps you increase sales. You can gain your customers’ trust and encourage them to purchase your products. 


Eventually, more and more customers will visit your ecommerce website. Continue to provide them with an excellent shopping experience so they can purchase more of your products. In the long run, your hard work will pay off and lead to increased sales.




Building a quality website is no easy task, which is why you should consider hiring a web development company in Singapore like OOm. We can help you create an aesthetically pleasing website to gain leads and boost sales.


Contact OOm today to learn more about web design and development.

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