What is the first thing that comes to mind when you hear the word SEO? Perhaps it’s keyword research or rankings, but one uncommon term that most people forget to associate it with is web design.
When it comes to SEO or search engine optimisation, web design plays a significant role in improving your rankings. However, some people tend to forget about the importance of web design for SEO. After all, keywords and search engine algorithms are usually the topics of discussion about SEO.
Nonetheless, web design is an essential part of SEO. You need to optimise your website with high-quality web design elements if you wish to please your audience and achieve higher search engine rankings.
Excellent web design will improve your SEO rankings, no doubt about it. But how does it work, and how can you enhance your website with a brilliant web design strategy?
The Importance Of Web Design For SEO
The first thing people see when they visit your website is the visuals. Web design consists of many elements, such as layout, colour scheme, typography, interface, and content. All of these are attainable if you conduct an excellent web design strategy.
Your goal of designing a high-quality website is not just to obtain higher search engine rankings. You also need to please visitors and create a user-friendly experience just for them. With an excellent layout and aesthetically pleasing colour scheme, your website will attract visitors and hook them into staying longer on your website.
How do these visual elements affect your SEO? For starters, a great web design strategy will help you set a positive first impression of your business. You can create a recognisable brand image by focusing on your web design visuals, such as your website’s interface and content. As a result, search engines like Google and Bing will evaluate your site and give it a rating of approval, allowing you to rank higher on search engine results pages (SERPs).
How Does Web Design Affect SEO?
1. Hook Visitors Into Staying On Your Website
Search engines can detect the time an average user spends on your website. Whether or not people explore your entire site, Google and Bing will take notice. If that’s the case, then you better make sure people will visit your website for long periods by implementing high-quality web design elements.
Directing traffic to your website is not enough to improve your SEO rankings by a significant margin. You need to give visitors a good reason for why they should explore your website!
For example, you can focus on creating excellent visuals to catch your visitors’ attention. Doing so is the most vital part of web design since 38% of people will leave a website if it lacks high-quality visuals and content. For that reason, create an organised layout with eye-candy visuals to please visitors and enhance your brand image.
2. Cater To Mobile Users
Is your website mobile-friendly? If not, then optimise it as soon as possible! Search engines don’t like it when a website runs poorly on mobile devices. Fortunately, part of a web design strategy is optimising your site to make sure it performs well on all devices, from computers to smartphones.
Billions of people worldwide have access to mobile phones, which means a large portion of your target market are mobile users. Optimise your website for mobile SEO so people can access it no matter what device they are using.
3. Enhance Your Website Speed
Another essential factor of web design is speed, something you should consider whenever you are optimising your website. After all, a site that takes too long to load will discourage visitors from exploring any further. To hook visitors into staying on your website, you need to improve its performance and speed.
Know More: 6 Essential Elements Of Modern Web Design
Speed is one of the signals that search engine algorithms consider when evaluating a website. Slow loading times and a poorly-optimised performance are a recipe for failure. Avoid these at all costs and enhance your website speed to boost your SEO rankings.
Visuals are not everything, especially when it comes to web design. Remember to improve your website performance so search engines can give you a higher ranking on SERPs. Not to mention, a well-optimised website with fast loading times will provide visitors with a more user-friendly experience. As a result, you could earn clicks and retain more traffic in the long run.
Web design is an essential aspect of digital marketing and SEO. Include web design in your marketing efforts to gain leads! In the long run, you could earn enough clicks to boost your SEO rankings and establish a credible online presence for search engines. After all, people enjoy interacting with a website as long as it has loads of fun features.
For more tips and tricks, contact our SEO company in Singapore at 6391-0930.