INTRODUCTION
Seven years have passed since Google announced its mobile-first initiative. Google Search ranks websites based on mobile-first indexing and website design in Singapore, and it will continue to do so in the following years to come.
Google’s mobile-first indexing has made it crucial to optimise websites for mobile SEO through responsive web design. By ensuring your website is mobile-friendly, you can improve your SEO rankings and reach more mobile users.
WHAT IS RESPONSIVE WEBSITE DESIGN?
Responsive website design in Singapore is one of the best mobile-first index practices every marketer should follow. It is a website design approach that focuses on automation of rendering page layouts for different screen sizes without requiring to create completely different or separate layouts for smaller screen sizes. And because of this, responsive website design is more affordable, especially for small businesses, since clients don’t have to spend on creating multiple website design layouts.
Ever since Google announced its Mobilegeddon update, responsive website design and SEO has become more interconnected.. Expect most of your website visitors to be mobile users. Based on a study done by Statista, more than half of all web traffic comes from mobile devices.. As such, you could provide such users with an excellent web experience through responsive website design.
Google boosts ratings of mobile-friendly websites if the search queries come from mobile devices. By taking the responsive website design approach to SEO, you can improve your rankings and make your website accessible to people using devices of different screen sizes, be it mobile phones, tablets or desktops. Responsive website design also becomes an ideal choice for e-commerce website design.
Overall, responsive website design is essential for SEO. Here’s how responsive website design can benefit your SEO rankings.
8 BENEFITS OF RESPONSIVE WEBSITE DESIGN FOR SEO
1. IMPROVED LOADING SPEED
Another reason why responsive website design is good for SEO is because speed is an essential SEO ranking factor. By enhancing your website’s loading time, you can significantly improve your rankings as well.
During the announcement of the Mobilegeddon update, Google also stated that speed is a crucial part of SEO. Thankfully, you can optimise your website speed simply by implementing responsive website design, especially with the help of a website design company.
Through responsive website design, your website becomes more optimised for mobile search. It also increases the website’s functionality and improves user experience consistency by scaling the website design according to the different devices automatically.
LEARN MORE: Responsive Vs Adaptive Web Design: What Is The Difference?
Responsive website design improves loading times by optimising your website to make it run smoothly on any device. Part of the process excluding unnecessary page elements, such as widgets and animations, for your website to load faster.
2. REDUCED BOUNCE RATE
Bounce rate is an indicator that a website has a high number of visitors who leave almost immediately. Certain factors influence bounce rates, such as terrible website design, poor user experience, slow loading speed, and irrelevant content. Responsive website designs address these factors, hence, reducing bounce rates.
A high bounce rate is never a good sign. It will affect your SEO rankings, so you need to reduce your website’s bounce rate. The good news is that responsive website design in Singapore can lower your bounce rate.
The goal of responsive website design is to improve a site’s user experience (UX). You can formulate a better layout and structure for your website to provide visitors with a better web experience. Doing so should reduce bounce rate and positively affect the visitors’ staying time on your website.
3. BETTER ANALYTICS AND REPORTING
As mentioned above, with Google prioritising mobile-friendliness as a criteria when accessing the rankings of a website, it is anticipated that having a responsive website design in Singapore is the approach to SEO resulting in more traffic from mobile users to your website. Now that you know where most of your traffic comes from, you can analyse your website’s performance more efficiently and make better-informed decisions for your SEO campaigns.
It is essential to monitor your website with Google Analytics, one of the best tools for reporting traffic and data. With Google Analytics, you can track and report all valuable data in a single report. You should take advantage of these tools when monitoring and collecting responsive website design analytics.
4. INCREASED CONVERSION RATE
Reducing bounce rate is only one of the strategies for SEO but the main metrics that a marketer must monitor is the conversion rates. To truly get the best results out of your SEO campaign, incorporate strategies that will increase your business’s conversion rate when working on the responsive design of your website.
To do so, you can boost your conversion rate by making your content more presentable. Inserting a call to action (CTA) button and placing your text-based content in a suitable position are just some of the ways to improve your presentation. Try keeping the layout simple to enhance your website’s visual appeal for visitors.
Responsive website design is all about improving your website’s UX. The purpose of doing so is to provide a good user experience when your website visitors are browsing through your website pages. You will make your website more accessible and approachable to consumers. You can search for a website design agency in Singapore that can help you enhance your website’s UX.
5. WIDER AUDIENCE
Since responsive design allows the website to be accessible to desktop and mobile devices, it can capture both desktop and website traffic. Meaning its audience size will be much bigger.
There has been a massive incline in mobile browsing over the past years. In 2012, only 10% of global internet traffic was from mobile. A decade later, it grew to 59.42%, surpassing desktop traffic at 40.58%.
The numbers for mobile traffic look promising in the following years, and brands can take advantage of them, along with desktop traffic, by applying responsive website design. Instead of having two versions of websites, one for mobile and one for desktops, which is less versatile and more expensive, responsive website design can give you an advantage. You should look for website design services in Singapore if you want to switch to responsive website design.
6. GOOGLE LOVES IT
If you want your website to be more optimised for the biggest search engine, Google, you must invest in responsive website design in Singapore. Google is still in its mobile-first crusade. But why does Google recommend responsive website design?
If you want to get these technical SEO benefits of responsive website design and stay on Google’s good side, then you should switch to responsive website design.
7. TECHNICAL SEO-FRIENDLY
Unlike adaptive website design, which requires creating multiple website layout designs for different devices, responsive website design uses a single website layout design that automatically adjusts for all different devices.
It is beneficial in terms of technical SEO because multiple website layouts in adaptive design mean different codes for different designs for different devices. More often than not, coding is where human errors occur.
Therefore, responsive website design is more technical SEO friendly than adaptive website design.
8. SOCIAL SHARES
As mentioned, one of the reasons why Google recommends using responsive website design is that its content is shareable using only a single URL.
It is also the top website design in Singapore if you want to increase your visibility on social media platforms. Taking into account the mobile-first strategy, responsive website design is very significant, considering that 99% of social media users access social media platforms using mobile devices.
Having an accessible website and shareable content can increase your exposure on social media platforms. Eventually, it can drive social media traffic to your website. If you want to boost your social media presence, you can use responsive website design.
FINAL REMARKS
Responsive website design is vital for SEO since it can help in converting visitors into customers. If you need help integrating responsive website design into your site with the help of website design and development services, contact a digital marketing agency today.
Get in touch with the best SEO and website design company in Singapore. OOm provides a PSG grant for website design services. Contact OOm at 6391-0930 for more information.
