The invention of social media platforms changed the way people communicate with each other. The same is true for businesses since they made it possible to get their message delivered across the world within a few clicks.
Thanks to them, small to medium-size enterprises (SMEs) have a chance to raise their brand awareness, connect with their target audience, gain leads and traffic to their website.
The only problem, however, Facebook marketing is not that easy. Since it is quite new, there are a few areas that novices have not explored and tried before. As such, they end up making mistakes, ruining the images of their brand and disappointing their target audiences.
To prevent that from happening to you, consider tapping a Facebook marketing agency. With their help, you would surely capture the attention of your target audience and make them support your brand. Here are the services they will most likely offer once you decide to rely on them.
5 Services A Facebook Marketing Agency Could Provide
1. Initial Facebook Account Set Up
Getting a brand to set up a Facebook page account for the first time is a great start to create an image of their brand. That is why every Facebook marketing agency often asks the businesses if they already made one of their own or not.
If not, they will ask the 5W and 1H before helping the brand set up their page account. The questions will be mostly like the following.
- Who is your target audience?
- What do you think your target audience is looking for?
- When should you share your content?
- Where should you publish and promote your products or services apart from Facebook?
- Why should your target audience do what you want them to do?
- How do you want your target audience to see you?
Answering these questions will help the account of profile creation and branding a lot easier.
2. Develop Content Strategy
Having a solid business strategy is vital for any brand. Unfortunately, most SMEs often use Facebook as their marketing tool without giving much thought to the content they are posting, let alone sharing online. As such, their target audience ends up viewing them in a bad light.
That is what a Facebook marketing agency does not want to happen, which is why they spend their time getting to learn more about the brand. Doing so helps them think of a better plan and carry out their strategy once their tailored content proposal receives approval from their clients.
3. Create Engaging Content
Even though there are 2.89 billion monthly active users on Facebook, people here have control over what they want to see and ignore.
Unless you already build trust with your target audience, you will have a hard time making them pay attention to your products or services. If you want them to trust you, capture their interest by providing relevant and intriguing content.
One way to do this is to let the Facebook marketing experts write blog posts on your behalf. They will enrich the mind of your target audiences through lifestyle tips. Or even humour them, rather than pitching a direct promotional copy saying “buy now”. Such an approach will provide value to the readers reading your blog posts, which helps gain their trust.
Besides writing blog posts, here are other engaging contents they will also do:
- Videos & Visual Content
- Ebooks
- Website Copy
- Case Studies
- Social Media Marketing captions
A few examples of social media marketing captions from different industries.
4. Research & Analysis
Providing valuable insight such as research and data analysis is the key to successful Facebook marketing in Singapore. Through this, a brand would know a lot about its target audience. They will grasp their interests, understand their behaviour and even discover who they are.
Because of this, they could easily spot their strengths and weaknesses and learn how to apply their marketing strategy. They would be able to identify which hot topics are currently trending to get the general mass and what hashtags to use to raise further their brand awareness.
5. Motion Graphic Video Production
To further improve engagement with the target audience, the Facebook marketing agency will then offer this service. They will create a short clip about the products or services of a brand. Doing this would help capture anyone’s attention, especially those who barely want to read.
Here is a good example of how motion graphic video production looks like.
Conclusion
When working with a Facebook marketing agency, remember to rely on everything you have in mind. It is better to say your opinion than to keep it to yourself. Doing so should help the experts create a voice for your brand,
Just make sure before you work with one, they should be a Facebook Business Partner.
This title means they went through training and are working closely with Facebook itself. As a result, you can rest assured that they know the latest news and features.
Need help with your Facebook marketing in Singapore? Let us lend you a hand by giving us OOm a call at +65 6391 0930!
