One aspect of search marketing which tends to be underestimated is user experience. Fortunately, Google stepped in and made it top priority amongst other things. If it wasn’t for Google, many websites would still take advantage of spammy links, poor web designs, and a bombardment of unfavorable results. From a business perspective, Google is a service and it wouldn’t rank websites which contain these things. So for your digital marketing training, you’d be taught how to satisfy user experience. Here, we’ll provide you with ways on how to effectively measure its impact.
Site Search vs. Easy Navigation
Part of measuring user experience is analyzing whether the visitors chose to navigate through the site or opt for site search instead. The comparative number between these two will show you whether or not the visitors thought of your site as user-friendly. Based on their actions, you’d be able to determine if it was easy for them to move around the site or preferred search because they didn’t find what they’re looking for right away. You will understand how site navigation works in your SEO training. The experts will provide you with the general rules and basically how to increase traffic using site options.
Infinite Scrolling vs. Paginated Posts
Instead of paginated posts or slicing content and putting them in separate pages, opt for infinite scrolling instead as it is more user-friendly and it gets the visitors quicker to the information they seek. From a visitor’s point of view, paginated posts are too tedious, whereas being able to scroll allows them to freely skip irrelevant information and stay for the ones they find important. It’s a win-win situation, don’t you think?
The Buying Process
Google AdWords training would teach you how to target your visitors well to optimize their search whilst your site earns profit. Always keep in mind that each visitor is a potential buyer. If they acted on your site or if they were able to finish a purchase, it means your site’s interface didn’t cause them any problem. If the exact opposite was true or if they quit in the middle of a transaction, this can serve as an indicator that user experience wasn’t all that good. As an online marketer, it’s your job to ensure the site’s performing well in terms of getting traffic and ultimately gaining profit.
Visitors Filling Forms
From a visitor’s perspective, it’s easier to close a tab rather than filling a tedious form. So before you allow them to fill a form, ensure you carefully consider these things: the form should be comprehensible, simple, and most of all, user-friendly. Otherwise, conversion rates would be close to none, so stick with basic information. So long as you make it easier for them—like providing auto-fill settings and keeping it short—you’ll have better conversion rates at the end of the day. Moreover, it’s also possible to measure the form’s effectiveness with the number of times visitors repeatedly pressed “submit” due to errors. This can still serve as a barrier to higher conversion rates.
Frequent or Occasional Use of the Back Button
Last but not the least, Google Analytics training is where you will learn how visitors browse through site you’re handling. If they’re using the back button more often than not, the site architecture may be posing a problem which disables the visitors from fulfilling their desired actions. There are varied reasons for this behavior and you’ll know how to further look into it during training.
The golden rule is to focus on user experience as much as Google does. If you do, the search engine will rank your website whilst you gain more traffic. Wouldn’t that be nice?
Feed your user-experience skill with more online reading. Click on the link below the image made by Michael Cummings of UXDesign and read about their post about UX Design.