Jul 02 2020
Singapore’s Circuit Breaker measures are no longer in effect, which means some companies are free to encourage their employees to go to work outside their homes.
However, that doesn’t mean everyone is permitted to go out whenever they please. The truth is, most companies are still allowing their employees to work from home since it is safe. If you are one of the people who prefer to stay at home while earning money, then perhaps you should try to learn how to do search engine optimisation (SEO)?
If you want to gain leads and attract more customers, SEO is your best bet. You can learn the ins and outs of SEO, all within the confines of your safe and secure home. Not to mention, if learning how to optimise your website for SEO will benefit your online presence and web visibility in the long run.
Learning how to do SEO by yourself is quite simple. But first, you need to understand how it works first. Here are some of the ways you can do SEO by yourself at home.
5 Tips For Doing SEO at Home
1. Do Keyword Research
The simplest and arguably most integral part of SEO is keyword research. It is the beginning of every SEO campaign that will help you discover which keywords will benefit your website. That is why you need to focus on keyword research before making any changes in your SEO campaign.
The best part is that anyone can do keyword research. However, knowing the right keywords for your campaign is crucial, which is why you must study the fundamentals of keyword research before you decide to incorporate them into your content.
First, you need to find your niche by understanding your target audience and discover commonly discussed topics in related communities. Doing so will help you find keywords that can describe your products, services, or brand. That way, you can use such keywords in your content to drive traffic to your website.
Keyword research is integral to your campaign if you wish to gain more clicks. Also, by knowing the right keywords, you can compose unique and meaningful topics out of them. It will help you process new ideas for your blog and articles.
2. Make A List Of Goals
Every SEO campaign is not complete without a clear set of goals. Without one, it will be hard for you to kickstart your campaign since you lack sufficient references and materials for your content.
Start by defining your goals. Learn more about your brand and what you want to achieve. Take your time to research data for your business while you are at home, and come up with goals that align with your vision.
Defining your goals is simple. All you need is a piece of paper for writing down notes. Construct a framework for your SEO campaign by understanding your brand’s theme, goals, and vision so you can come up with relevant topics.
3. Create Relevant Topics
Now that the hard part is over, you can create relevant topics based on your keywords and goals. The best way to do so is by starting early and writing a list of subjects that may capture the interest of your audience.
For example, if you’re managing a digital marketing agency in Singapore, you can create topics about digital marketing strategies such as SEO, SEM, social media marketing, and many more. Remember to target a specific audience too, so your articles can reach as many people as possible.
Try to think about topics that most people will search. Make sure your articles are related to your business so you can drive traffic to your website.
4. Refresh Your Blog
Since you are working at home, you probably have enough time to schedule posts on your blog. Your page will never run out of interesting articles that could attract more visitors to your website. Make sure your topics are relevant to your target audience, so you can expect to attract more readers in the process.
You could try posting daily articles, but it may be a bit too challenging. Perhaps you can create a weekly blog update, so your readers have something to look forward to every week.
5. Utilise Social Media
The easiest way to attract readers is to share your blog posts on social media. Launch a social media marketing campaign on platforms like Facebook or Twitter to expand your reach and gain more followers. Social media sites such as Facebook and Twitter are excellent for targeting the right audience. Not to mention, you can do most of it for free.
With enough determination and hard work, you can help your business attract more potential customers. The best part is that you can do so while staying safe at home! Let SEO guide your way throughout your marketing journey. In the end, the rewards are worth your patience and dedication.
For more tips and tricks about digital marketing, contact our SEO company in Singapore at 6391-0930.