10 Essential Pages You Must-Have On Your E-Commerce Website | OOm Singapore

Having a website is a must for businesses if they want to expand their reach and help their business grow. To guarantee potential customers have an excellent purchase journey, you should make sure your e-commerce website has these 10 essential pages: 1) Homepage; 2) Contact Page; 3) Product Or Service Pages; 4) ‘About Us’ Page; 5) Blog Page; 6) 404 Error; 7) Thank You Page; 8) Privacy Policy; 9) Shipping / Return Policy, And 10)Site Map.

Every business needs a fully functional website, a complete list of contact information, and a detailed description of products and services. Without a website, you will severely limit your interaction, engagement and connecting with you potential customers hence, lose out on making a profit online.


Even though it is imperative to create an SEO-friendly website, doing so is expensive and time-consuming. That made most business owners consider engaging an e-commerce website development agency to do the job so they can focus more on other crucial business tasks. 


For most companies, it comes down to building the basic 10-page website. Keep reading if you have no idea what a 10-page website is and how it can benefit your business?


What Is A 10-Page Website?

As the name suggests, a 10-page website consists of ten pages that every company or business needs to have on their website. Examples of these essential pages include a homepage, contact page, product or service page, “About Us” page, and blog page.


Sometimes, the options for a 10-page website vary depending on your company’s needs. For example, you could replace your blog page with a testimonial or reference page. Doing so should help establish the credibility of your business by sharing positive customer feedback or citing reputable sources.


The goal of having a 10-page website is to provide customers with enough information about your business. Most e-commerce website development companies offer a 10-page e-commerce website package, so it might be a good idea to invest in one. With a 10-page website, you can develop an efficient digital marketing strategy and improve your search engine rankings with SEO services.


Convert web visitors into paying customers with the help of a 10-page website. Here’s what you need to know about the ten essential pages you must have on your e-commerce website.

10 Essential Pages You Should Have On Your E-commerce Website


1. Homepage

Your homepage is the first thing your customers see when visiting your e-commerce website, so your top priority should be to create a welcoming  homepage.  


Be sure to give visitors a brief but thorough overview of your company, including information on your goods, services, and expertise as well as striking call-to-action (CTA) to direct your website visitors. Here is an example of a homepage from ASOS.


Example Of Homepage From ASOS


Like ASOS’s homepage, you need to ensure that your homepage is visually appealing. To offer visitors a positive first impression of your e-commerce website, design the entire layout and choose the right colour palette that aligns with your brand for your homepage.


2. Contact Page

Having a contact page on your e-commerce website allows web visitors to know how they can reach out to you.  Thus, ensure that your contact page has all the details a customer needs to get in touch with you. For example, the information of your business’s location, email address, phone number and even the opening hours.


Example Of Contact Page From H&M


You can also embed an interactive map of your brick-and-mortar store to help customers to know the right direction if they want to visit your business in person.


For example, if you own a clothing store like Michael Kors and have several branches all over the country, having an interactive map will help your potential customers figure out how to get to one of your branches. 

Example Of Contact Page With An Interactive Map From Michael Kors


3. Product Or Service Page

Your products or services are your business’s core revenue, which is why you should be focusing on building quality web pages for them by including the keywords, optimising image, etc. 


When developing your product or service page, write in-depth descriptions of your products or services. Insert relevant keywords to improve your search engine  rankings and make your product or service page appear higher on search engine results pages (SERPs). Most importantly, write creatively and mention the qualities and benefits of your products or services to encourage your customers to purchase.


For example, Megafurniture created a product page for all of its best-selling products. Customers know what most people buy from their furniture shop because of this page.


Example Of Product Page From Megafurniture


Once a potential customer clicks on one of the products, they can see all the details. Besides the size available, material use, and price, your customers can also see different angles of the item.


Example Of A Particular Item Product Page From Megafurniture


4. About Us Page

If your brand has established a strong customer loyalty, they are likely to buy your products. Create an ‘About Us’ page to increase your e-commerce business’s credibility. 


Your “About Us” page is an overview of your entire business containing valuable information, such as your business history, values, goals, products and services. You can gain trust from your potential customers by adding reviews posted by your customers. 


Here is a good example from Sephora’s “About Us” Page.


Example Of About Us Page From Sephora


5. Blog Page

Establish your business as an industry expert by creating blog contents related to your business. You can update your website with trends and relevant content by uploading new blog posts regularly. 


Example Of Blog Page From Flowers And Kisses


Blogging is an effective content marketing strategy in Singapore that can help you gain organic traffic which helps your website’s SEO rankings and also attract potential customers. So consider having a blog section on your website with high-quality content. 


ALSO READ: The Importance Of Blogging For An E-commerce Website


6. 404 Error

There is a good likelihood that a potential customer will land on a 404 error page when they have decided to visit and browse through your e-commerce website.  Besides it refers to a status code that tells the user that the web page they are trying to access is not available, the main purpose of a 404 error page is not to loose the traffic for SEO. 


Instead of traffic having a dead-end and visitors finding nothing when the product has been discontinued or they type the wrong URL link in the address bar, having a 404 error page will keep the customer traffic going. 


The visitors of your e-commerce website, which are potential customers, would not be lost, and they will know what happened, what to expect, and what to do next. In other words, a 404 error page is good for improving user experience (UX). 


LEARN MORE: How Does User Experience (UX) Affect SEO?


Here is an excellent example of a 404 error page from MAC Cosmetic.


Example Of 404 Error Page From Mac Cosmetic


You should know that a 404 error page often appears when there is a broken web page on your e-commerce website i.e. the product has discontinued, or your potential customer has typed a wrong URL.


To inform them about this matter, you should design a spectacular 404 page so you can direct them to the right web page on your website.


7. Thank You Page

You should also include a “thank you” page on your e-commerce website to show your consumers how grateful you are for their patronage. A simple “thank you” can go a long way since it can help you build a positive and resilient relationship with your customers, so consider making a “thank you” page. 


Here is an excellent example of a “thank you” page from the Book Depository. Once a customer purchases something from their shop, customers will receive a discount coupon as their token of appreciation from the business. 


Example Of Thank You Page From Book Depository


8. Privacy Policy

Another essential page you should have on your e-commerce website is a privacy policy as everybody wants to protect their personal information. 


The only way is to reassure your customers that you will not misuse the details shared by the clients in the privacy policy.  Explain everything, from web cookies, subscription emails, etc.


Here is an example of a privacy policy from UNIQLO.

Example Of Privacy Policy From UNIQLO


9. Shipping / Return Policy

Customers nowadays are getting smarter with their purchases, especially online. Before checking out and completing their purchase, they will often review the return policy. 


The return policy will give them peace of mind that they can return any damaged or wrongly delivered item they receive and the e-commerce website will be liable for it. For example, if a customer receives the wrong size, they will know what to do to return the item. 


Example Of Shipping Policy From Nike


Another thing that customers will also check is the shipping policy. Even though many e-commerce shops now offer free delivery services, online shoppers tend to search for shipping details and confirm the clauses to verify the overall shipping cost on the e-commerce website’s shipping policy page. 


Example Of Return Policy From Nike


10. Site Map

Website users and search engine bots can easily navigate thanks to a sitemap that displays which category each subcategory belongs to. A sitemap helps ease a customer’s purchase journey and allows search engine bots to figure out which web page to index on search engines and to show your website based on relevancy with the searchers keywords so the web page will appear on SERPs.


Example Of Site Map



Developing a 10-page website is ideal for small businesses to maximise their online presence and reach more potential customers. If you want to add more pages and web content, you can request help from an e-commerce website development agency to discuss the common pages and extra pages you want to add for your business website. 


In case you need extra funding for website creation or revamping your current website, apply for Productivity Solutions Grant (PSG) for e-commerce website development solution, and in this grant, you can claim up to 70% of funding support as long as you seek professional help from a pre-approved PSG vendor.


Visit our blog page for more tips that can help your e-commerce website in Singapore.  Contact OOm at +65 6391 0930 or leave us a message on our website if you want to learn more.

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