When starting a business, one of the first challenges you’ll face is building your online presence. It’s the beginning of launching a marketing campaign. Ultimately, you need to craft a high-quality website that will appeal to your target audience!
Web design and search engine optimization (SEO) work together like a pair of best buddies. In a nutshell, SEO will help you attract users to your website, while your web design will hook them—generating leads as a result!
Sure, building a website will help you put your brand on the radar and earn credibility. But first, you need all the essential tools to make that happen. Fortunately, many web design tools are accessible and easy to use for launching your business.
Let’s check out some of the web tools that you can use for your startup company!
WordPress (WordPress.org)
For creating web pages, no tool can compare to WordPress, a free and open-source software program. It’s the most popular content management system worldwide, powering around 32% of the Internet!
It’s no surprise that 35% of the web uses WordPress. It’s free, user-friendly, and even lets you modify the software program in any way you like. WordPress started as a blogging platform, but now you can use it for creating posts and building websites. In general, it’s got everything you need to launch your very own web page.
The web design tool is built with simplicity in mind to cater to startup owners such as yourself. The features of WordPress include:
Publishing Tools
Publishing your content is just as important as creating it. You can use WordPress and its publishing tools to create drafts, schedule publication, revise content, and many more.
Access And Media Management
You can assign administrators to manage your site. Plus, the platform lets you add images with the freedom to include alt texts, captions, and other editing tools.
Search Engine Optimization (SEO)
Wondering how difficult it might be to optimise your WordPress site? Don’t worry; WordPress is search engine-friendly. It even comes with SEO plugins that you can use for your website.
Since it offers a lot of features and is easy to use, WordPress is the perfect web design tool for both beginners and long-time website builders. Its flexibility makes it convenient to adjust your site on the go! Not to mention, WordPress sites are mobile-friendly and have a better chance of ranking high in Google.
Overall, there’s almost no reason why you shouldn’t give WordPress a chance, so consider visiting their website if you’re interested in using the content management system.
Adobe Experience Design CC
In terms of visuals, Adobe Experience Design (XD) CC might be the platform you need to create a beautiful website. Same with WordPress, Adobe XD is an easy-to-use platform for designing not just websites but also games and mobile apps.
Adobe Inc. released the user experience (UX) design tool to provide designers with an accessible platform for crafting websites. Its selling point, however, is the broad array of canvas sizes for various devices, such as iPhones and iPads.
Some of its features are:
Beginner-Friendly
First-time users can learn how to use Adobe XD thanks to its tutorial. It will teach users how to use the tools for designing and prototyping.
Content-Driven Options
Feel free to fill the user interface (UI) with content. Drage images anywhere, resize image scales, adjust the shape—do as you please! Adobe XD boasts endless opportunities for creating content.
Accurate Measurements
Adobe XD features smart grids and guides for efficient and accurate measurements. You can select any object and hold down the “option” view the guides and grids.
Image source: Behance
With its responsiveness and content-focused qualities, Adobe XD is perfect for users, business owners, and developers. You can create a systematic interface based on your needs. Plus, you can learn how to use Adobe XD in less than an hour! Soon, you’ll get used to designing your site with Adobe XD in no time.
Weebly
Weebly is among the best free website builders available. Since it’s fully hosted, you won’t run into any complications with the program’s technicalities. Like Adobe XD, you can elements anywhere in the interface with ease. It offers a lot of movement and space so you can build your website in many different ways.
Of course, if you want to get the full package, you’ll have to upgrade your Weebly subscription. Upgrading will let you use Weebly with your domain, giving you access to site search and analytics.
The benefits and features of using Weebly include:
- Responsiveness
- 24/7 access
- Easy to use
- Customisable templates
- SEO-friendly
- eCommerce Platform
Sure, upgrading your Weebly subscription might seem a bit pricey, but it’s worth it if you want the whole package. If you’re not convinced that Weebly is the right web hosting service for you, then you could try it out for free. Upgrade your membership if you want to experience improved features, such as unlimited storage, connected domain, site search, and ad-free usage.
Launching your business may be challenging at first, but with these web design tools, you’ll have better chances of succeeding! Consider choosing some of these tools for building your website. After all, creating a high-quality website is necessary for improving your search engine marketing campaign.
Get in touch with our SEO company in Singapore to know more about digital marketing. Contact OOm at +65 6391 0930.
