Digital Marketing | 6 Effective Ways To Build An Email List

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Part of running an online business is building an email list of loyal subscribers. Whether they are new or old customers who purchased your products and supported your brand for a long time. And with your email list, you can interact, connect, and communicate with hundreds, maybe even thousands, of subscribers via email.

 

However, despite being an effective digital marketing strategy, not many people know the potential use of emails. Despite the rise of social media marketing and search engine optimization (SEO), email marketing remains one of the most efficient ways to reach out to your target audience and raise awareness.

 

Whether for personal or business use, billions of people worldwide open their emails every day. So use that to your advantage to reach more target audiences in no time! By creating an effective email marketing strategy, you can engage with both potential and existing customers, allowing you to earn their trust and increase your customer base.

 

KNOW MORE: A Beginner’s Guide To Email Marketing

 

Fortunately, there are many successful ways to build an email list, and most of them are easy to do. The best part is that you do not even need to spend a lot of money on your email marketing campaign.

 

Here are six ways to build an email list!


6 Effective Ways To Build An Email List

 

build an email list

 

1. Create A Call To Action For Your Blog And Social Media Posts

A simple call to action (CTA) can enhance the quality of your blog and social media marketing campaign. Even if you manage to create quality content—without a CTA, you may not encourage your readers to follow your social media page nor subscribe to your newsletter.

 

In that case, you should make it a habit to always put a CTA at the end of your blog and social media marketing campaigns. That is the key to building an email list is to encourage your target market to subscribe. The CTA you add will nudge your readers or followers to take action. 

 

Here is an example of CTA/s on a social media marketing campaign. With the read more and find out more at the end of this post, the person reading it will consider going to the web page of the links given.

 

Example-of-CTA

 

You could do the same thing when building your email list by adding a CTA that will direct your readers or followers to the web page where they can sign up for newsletters. 

 

Here are some examples of CTA that you could use.

 

  • For ecommerce stores –  Buy Now, Shop, Order, Save, Add to Cart, View
  • For proffering freebies – Download, Get, Grab, Claim
  • For general digital marketing campaign – See More, See How, Start, Read On

 

2. Use An Exit-Intent Popup

An exit-intent popup is a digital marketing technique that you can see in most online stores. You might have seen one yourself and get annoyed every time, but did you know that exit-intent popups are pretty effective when done well?

 

You can put an exit-intent popup on your website as a last resort whenever someone is about to leave a web page. You can use a popup to help visitors subscribe to your email, make an account, or contact you anytime.

 

The problem with exit-intent popups is that some people find them annoying. Just imagine something popping up on your screen while you are browsing from one online shop to another. However, if you know how to create engaging content for your popups, you might convert around 60% of your visitors into email subscribers.

 

To make a successful exit-intent popup, come up with a catchy headline and offer a reward or incentive to motivate your visitors. The goal is to prompt your visitors to give you their email address, so offer something valuable in return.

 

Like this, for example.

 

Example of using An Exit-Intent Popup

 

To make the popup less annoying for visitors, Zalora made it smaller. Even if that is the case, they are able to deliver what they want their visitors to do—sign up via an app to get 30% off and 10% cashback for their first purchase. 

 

If you think the popup above is too small for your business, you could also do this one. This eye-catching design of popup can grab anyone’s attention instantly.

 

Second Example of using An Exit-Intent popup

 

3. Showcase Your Best-selling Product Or Service

Building an email list is almost the same as promoting your products or services. The only difference is that the goal of email marketing is to drive conversions and grow a list of subscribers. As mentioned above, these subscribers are people who might be interested in your brand.

 

What if you could both at the same time? With email marketing, that is possible. Try doing so by showcasing your best-selling product or service and giving your audience a link to your website. Encourage visitors to subscribe so they can see more of your products and services.

 

4. Distribute A Survey

Surveys are another digital marketing strategy that helps you obtain valuable customer information and collect email addresses. This strategy works best for existing customers who have tried and tested your products or services once. You can ask them to provide you with their email address to get feedback regarding your business in exchange for a reward, deal, or incentive.

 

Just make sure to create a survey with meaningful questions to seek valuable feedback from your customers. In just a few minutes or hours, you can collect information and email addresses from countless people. Plus, answering a survey is easy, so your customers will not find it troublesome at all.

 

5. Conduct Your Marketing Efforts On Several Social Media Platforms

If sticking to one social media platform is not enough, why settle for less when you can go for more? Consider implementing several social media marketing campaigns on other platforms to expand your reach and collect more emails from users.

 

Besides Facebook, you can choose another perfect networking site for your business. YouTube, Instagram, and LinkedIn are just some of the leading social media sites that you can use to build an email list. With their increasing popularity and number of users, building an email list would become easy.

 

But remember, whatever social media platform you have, make sure to create a CTA for each social media marketing post so you can increase your chances of success.

 

6. Divide Your Email Lists by Customer Persona

As a business owner, you probably have noticed that not all of your customers are the same. Each one of them has a unique preference that makes them different from one another. So when building an email list, you should consider that fact since every customer has their persona.

 

Personalised Email

 

ALSO READ: Email Marketing: Tips, Tricks, And Mistakes

 

You should know that customers are 26% more likely to open emails with custom subject lines that cater specifically to their interests and needs. That is why employing several types of email lists to send personalised materials and offers to your target audience would be a good idea.


Conclusion

 

email icon 2 messages

 

Building an email list may take some time, but the rewards are worth the wait! That is why you should be patient and let your email marketing tactics do all the hard work for you. Soon, you will reach your goals and grow a list of loyal subscribers in no time.

 

If you need help writing your email campaign, get in touch with a copywriting agency to outsource your copywriting service needs.

 

For more tips and tricks about digital marketing, explore our blog today. You could also contact our digital marketing agency in Singapore at 6391-0930 to know more about the latest news firsthand.

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