It is the first day of November, and people are getting excited for the series of holiday events coming in the next few weeks. From Black Friday, Christmas, New Year to Chinese New Year, these back-to-back joyous festivities fire up the hearts of many, inspiring people to give and share.
And when there is giving and sharing, they come with the intent of spending. The holiday season is the perfect opportunity for any business to take advantage of and be at the forefront. Once the customer begins to scout for the best finds of the season, the earliest to promote products get more exposure, traffic, and lead.
That is why as early as of now, you should start your holiday digital marketing campaigns. As the seasonal glow approaches, more people are getting ready for the holidays, so you should do, too!
Here are some of the best ways to help you plan and kickstart your holiday digital marketing campaigns.
What Makes The Best Holiday Digital Marketing Strategy?
1. MAKE USE OF AD EXTENSIONS.
If you launch and manage several holiday digital marketing campaigns, using Google Ad extension is the best way to promote all of them at once. With the Google ad extension, you can place additional links about your products and services under your paid ad.
When your customers stumble upon your paid ad, they will get intrigued to visit various pages on your website without needing to explore your homepage first.
In this picture, there are two examples of Google Ad extensions. As you can see, there are several links attached to them, which your customers can spot and quickly hop on by clicking the text. And the more people click on your paid ad, the more your SEO marketing strategy would work, helping you rank higher.
KNOW MORE: A Guide To Google Ads Extension
2. MAKE A HOLIDAY HASHTAG.
Up to this day, using hashtags on posts is still an effective digital marketing strategy not only in Singapore but throughout the world.
When you use hashtags on your holiday digital marketing campaigns, many people will discover your posts. After all, when someone clicks on a specific hashtag that you are also using, chances are your post will also show as one of the relevant results on their search. And that allows you to have better customer engagement and make profits throughout the holiday season.
3. LAUNCH SHOPPING ADS.
Another way to promote your products this coming holiday season is to launch Shopping Ads. When you use this on your holiday digital marketing campaign, your customers will be able to see your offerings right away.
Based on this picture above, your customers no longer need to click through each one of the products to make a decision. Given the princess and the respective images of the products, the customers will be able to weigh their options and budget instantly.
4. CREATE A SENSE OF URGENCY ON LANDING PAGES.
As the day passes, the shopping time that customers have to scout for best finds get shorter. And that is where the holiday rush comes in. People would feel the sense of urgency to search and shop for things they need as soon as possible.
When you leverage the power of the holiday rush on your digital marketing campaign, the more your customers would consider shopping from your ecommerce website. Take this picture below as an example.
In this picture, UNIQLO includes a range date until when their customers can avail their promotion. This countdown timer on their landing page gives their customers another reason to purchase now rather than later.
5. SCHEDULE SOCIAL MEDIA CONTENT.
Once your digital marketing campaigns in Singapore are ready, you can plan and schedule them in advance. Doing so should make your life less stressful since you no longer have to worry about posting content on your social media platforms every day.
Just make sure to schedule it when your customers are most likely online and using their social media account. That way, they would be able to stumble upon your post on their newsfeed. And if they become your followers, chances are they will get notifications on your every social media activity.
6. EMBRACE EMAIL MARKETING.
Besides posting content on Facebook, there are other marketing platforms where you can showcase your holiday promotions. One of which is on your customers’ email.
You should know that during the bustling holiday seasons, people are always on the go. Even in our current situation (pandemic), people can’t help but run errands to catch up on their holiday shopping.
But since they barely have time to visit every shop and check out products in person, your email can save them. Just attach the best deal you can offer them this holiday season so they would consider checking your ecommerce website.
Ready To Spread Holiday Cheers?
When you plan ahead of time, you and your team can develop a unique holiday digital marketing strategy in Singapore. Just remember to keep the holiday spirit intact so customers would be able to relate to your campaigns.
If you barely have time to lead and start your holiday digital marketing campaigns, let experts in digital marketing services help you!
Contact our digital marketing agency in Singapore at 6391-0930 and describe your holiday digital marketing plans.