May 23 2020
The art of printing is a misunderstood process that many customers tend to overlook. Sometimes, folks will think that you’re paying for the quality of printing materials. However, there are many factors to consider, including the creative thought process involved in making the products.
It’s up to you on how your business can manifest its products and services based on the shifting trends. The printing industry is evolving, so try to make use of various digital tools to uplift your online presence! With a digital marketing campaign, you can transcend your printing company online to attract new customers. More importantly, you’ll establish credibility to raise awareness.
Digital marketing consists of various strategies that focus on one objective: gaining leads. To do so, you need to set clear goals as the basis of your marketing campaigns. These goals will guide your way until you can finally reach a turning point for your business.
Search engine optimisation (SEO), social media marketing, pay-per-click (PPC) advertising—these strategies will help boost your printing business! But before you market your printing services online, you should understand how the whole process works.
How To Market Your Printing Services?
1. Define Your Target Market
Regardless of the industry, targeting the right audience is always one of the first steps in marketing your business. However, for printing companies, defining your target market can be a bit tricky.
One thing’s for sure, though—your services mostly cater to entrepreneurs who are looking for quality printing products. Travel agencies, marketing firms, and publishing companies are some examples of your possible target market. To narrow down your search list, dig deeper by diving into intricate details, such as:
- Monthly salary
You can know more about your target audience by doing basic keyword research for your SEO campaign. By searching for common keywords related to your printing services, you can discover the users behind such terms and phrases. As a result, you’ll understand your audience and their needs even more.
Aside from keyword research, engage with your customers online by visiting forums, communities, and social media pages. Once you’ve visited these digital channels, you can interact with your audience to gain insight about their interests. That way, you gather customer information and utilise it for your marketing campaigns.
2. Promote Your Brand
Since you’re running a business with creativity and design at its centrefold, it’s best to highlight your services by promoting your brand on various digital platforms. One of the best ways to do so is on social media sites, such as Facebook, Instagram, Twitter, LinkedIn, and many more.
Social media marketing is a tried-and-tested strategy that will help you gain leads and attract potential customers. Using popular networking sites such as Facebook and Instagram is a no-brainer since it lets you promote your brand on a wide-scale level.
For instance, with Instagram, you can market your services by creating quality visual ads. Use such ads to highlight your best works so you can grab the attention of your audience. On the other hand, you could use Facebook to share links to your website, send ads to the right audience, and communicate with customers.
Choosing the right social media platform is crucial for your campaign. In any case, you can’t go wrong with these top networking sites for marketing.
3. Boost Your Site’s SEO
How can you reach your target audience if your website isn’t visible on search engines in the first place? Don’t let your marketing efforts go to waste by boosting your site’s SEO to gain traffic.
Part of improving your SEO ranking is to optimise your website, including its images and content. Inefficiently optimised images can affect your site’s performance, which will result in a poor user experience overall. Also, Google could penalise your website if you fail to optimise it on time.
To boost your site’s SEO, you should do the following:
- Utilise keywords in your content
- Update your content
- Improve your site’s loading speed
- Analyse your metadata
Improving your SEO ranking is an integral part of your marketing campaign. Doing so will help you gain more traffic, resulting in more visitors to your website! That way, you can get more viewers to see your portfolio.
4. Send Emails To Subscribers
Who said email marketing is out of the question? This 2020, email marketing is making its return to relevance, especially in a time where businesses are relying on digital means to market their products during the pandemic.
Build an email list by encouraging potential customers to subscribe to your services. For instance, you can offer business cards to walk-ins who might be interested. Once they sign up, you can send them an email with a message regarding your printing services.
Also, you can do the same for existing customers. Send emails to both existing and potential customers to increase brand awareness and gain recognition.
Keep up the good work and maintain a steady relationship with your customers by staying vigilant online. Being active on social media helps in many ways, but remember to update your website as well! People who are interested in your printing materials might waltz in your website at any moment, so optimise your site at all times to keep it fresh and updated.
For more digital marketing tips, contact our SEO company in Singapore.