eCommerce Marketing | A Guide To Copywriting

Oct 26 2020

eCommerce Marketing: A Guide To Copywriting

Written by Carlo Angelo Suñga

eCommerce marketing Guide to Copywriting

Copywriting has been a part of the advertising industry long before the Internet existed. Even today, it remains to be one of the most effective methods of promoting a product or service.


However, the rules have changed. Advertising today is different compared to the old-fashioned methods back then. Just look at eCommerce, a type of business model that continues to shape the future of marketing. With eCommerce, you have many opportunities to expand your business through online means.


When it comes to eCommerce, copywriting is just as important as it was during the old days. The only difference with copywriting for eCommerce is that you have plenty of other factors to consider, such as SEO, web design, keywords, and many more.



What Is Ecommerce Copywriting?

What is eCommerce marketing Copywriting


Any written text for your product listings, titles, headlines, descriptions is referred to as eCommerce copywriting.  The goal of eCommerce copywriting is to create written content for your online store in ways that will attract customers and boost sales. Most importantly, you have to create high-quality content to increase your search engine rankings.


Unlike traditional copywriting, eCommerce copywriting is not just for grabbing attention and persuading consumers to purchase your products. You also have to improve your SEO rankings so more people can spot your products on search engines like Google and Bing.


The rules of copywriting are different because of the many changes made to modern advertising brought by eCommerce and digital marketing. If you want to excel in eCommerce copywriting, here are some of the things you need to know.



3 Tips For Copywriting

Tips for eCommerce marketing Copywriting


1. Cover All The Essential Web Pages

For most eCommerce websites, the essential web pages are:


  • Landing pages
  • Products pages
  • “About Us” page
  • Homepage


These are usually the most highly visited pages of a typical eCommerce website, so try copywriting for these web pages first, starting with your landing page.


Landing Pages

Having two or more landing pages is a brilliant idea for your website. However, remember to create high-quality content for each landing page to generate leads. Your landing page is the very first thing visitors will see once they click on your paid search ads. In that case, design elegantly written content to provide your visitors with valuable information about your business in just a few words.


Products Pages

As for your product pages, these are the vital parts of your online store that can make or break a customer’s decision to purchase. For that reason, copywriting for your product pages is of the utmost importance. Write descriptions with relevant keywords for your products to describe them elegantly and improve their web visibility for search engines.


About Us Page

People will visit your “About Us” page if they want to know more about your business, products, and services. Show them why they can trust you and your products by creating elaborate descriptions regarding your online store and products.



Think of your homepage as a waiting area. Here, you can introduce visitors to your online store with creative visuals and branding. Try to give them a taste of what your products are all about with excellent copywriting and content marketing.


These mentioned web pages are just some of the essential parts of your website. In the end, you need to execute an effective copywriting strategy for your entire website. Remember to use relevant keywords and other efficient SEO services so you can improve your SEO rankings.


2. More Information, Less Persuasion

The goal of copywriting is to persuade people to buy your products, but that doesn’t mean you should do so all the time. When it comes to eCommerce copywriting, you can take the content writing approach by providing more information about your products without overselling them.


When creating content for your products, try to stick with a word count of up to 300 words. Go overboard, and your customers may feel exhausted after reading the full product description. Also, simplicity works best when it comes to copywriting. Use creative words and styles to add flavour to your tone and voice, but also go straight to the point as you describe your products.


3. Utilise Relevant Keywords

SEO is the newest addition to copywriting, and it may also be one of the most important ones to date. Weave in relevant keywords to improve the quality of your site’s SEO. Doing so will improve your SEO rankings and allow more users to reach your online store on search engines like Google


SEO services are an essential part of copywriting these days, no doubt. Make sure your content has enough keywords to make your product pages appear on the top of search engine results pages (SERPs).




It can take years to master the fundamentals of copywriting. However, in the long run, your learning experience will be worth it! Learn how to become a copywriting expert with the help of an SEO agency in Singapore. Better yet, consider hiring an experienced copywriter to create high-quality content for your website!


For more digital marketing tips and strategies, contact our SEO company in Singapore at 6391-0930.

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