Ecommerce SEO Guide: 5 Tips For Small Businesses In Singapore

Ecommerce SEO is not only for huge companies. In reality, small businesses benefit the most from it if they do it right. 


However, if you embrace it as a business strategy, you have a heavy responsibility to uphold and maintain. You should know that ecommerce SEO is not a one-time thing. That means you have to continue doing it if you want your target audience to find your products or services and increase your search engine ranking. 


If you are up for the challenge and want to utilise ecommerce SEO for your business in Singapore, take note of the tips from this guide. Doing so should help you expand your online presence.

5 Ecommerce SEO Tips for Small Business In Singapore

1. Opt for Responsive Web Design


Responsive Web Design


Desktops, laptops, smartphones, tablets, netbooks, and smart TVs are just a few devices that many people use to search for the things they want online. 


Because of that, you might want to convert your regular website into a responsive one so anyone can view your products and services on any device they are using. If you do otherwise, they would have a hard time, and your ecommerce SEO might not work.


For example, if one of your target audiences is using their smartphone to check out your brand, they might not find it since your website is in desktop mode. Even if they successfully go there, they might not be able to read the content, let alone explore the pages with ease. 


That is why having a responsive website matters, and you should opt for one now or as soon as possible, 


READ MORE: Everything You Need To Know About Web Design Singapore And Website Development (2021)


2. Test the Website Speed

Another way to make your ecommerce SEO work is to improve the speed of your website. You should know that people these days are impatient, and they hate waiting too long. If your website loads longer than four seconds, you should expect them to leave your platform right away. 


To prevent that from happening, often test the speed of your website. Here are some free tools you can use to know where your website stands up.



When using either one of these tools, all you need to do is paste the URL of your website and choose the right or your preferred location.


3. Do Keyword Research

Keyword research is one of the most vital things in ecommerce SEO. This method helps you figure out what exactly your target audience is looking for. 


For example, if you are a furniture shop, the terms your target audience will be using are dining chairs, coffee tables, sofa, bed storage, etc. If you use these when you create your article and link where these items are, your target audience will get redirected there. 


READ MORE: Keyword Research: How To Find The Best Keywords For Your SEO Strategy?


4. Get Social

To further make your ecommerce SEO strategy work in Singapore, you should take advantage of social media platforms such as Facebook, Twitter, TikTok, Instagram, and many more.


According to Statista, they expected the social media users in Singapore to increase up to 5.6 million by 2025. With that growing number, it is wise to get social and attract more of your target audience there. 


READ MORE: How To Create A Social Media Marketing Campaign In 2021?


5. Go Local


Go Local SEO


Most of all, if you want to increase your brand awareness on a specific location and your small business has a physical address, consider adding a geographic tag at the end of the keywords you research. Doing so would help the people find your brand, and they know exactly where to go to avail it in person. 


What exactly is a geographic tag?


It is an additional word or phrase of a location that you add to the actual keyword itself. Here are just a few examples:



In Singapore and near me are the geographical tags you add so people would exactly find your brand.

READ MORE: 4 Ranking Factors That Affect Local SEO

Final Remarks

Like balancing chemical equations, ecommerce SEO is full of trial and error for all companies, not just small businesses. That is why try not to lose hope and keep your heads up high as you apply these tips.


In case you barely have time to do ecommerce SEO in Singapore, consider outsourcing your digital needs. Doing so should help you stay ahead of the game and win against your competitors. 


For reliable ecommerce SEO packages in Singapore, contact OOm at 6391-0930.