Today is the official last working day of the year 2021. That is why before the clock ticks to midnight, let us look at what has happened and changed in the digital marketing industry since this year began.
You should know that a few couples of ups and downs have stunned some businesses and alarmed many digital marketing experts. However, as the saying goes, great minds think alike.
Despite the changes and updates in the digital marketing industry, they are willing to embrace anything to accommodate and satisfy the needs of their customers and make profit.
If the same goes for you, shall we look at some exciting changes and updates in the digital marketing scene? In this article, you will learn what happened in the past year.
Exclusive Summary 2021 For Digital Marketing
Do you love to listen to fascinating conversations like podcasts? If yes, there is a chance that you have encountered Clubhouse before.
Since it became available to Android users last May 2021, many people have joined the bandwagon, including digital marketing experts. Due to the rapid growth of Clubhouse, they have seen its potential place to market products and services to people listening.
But that is not all there is with Clubhouse since they recently launched an update last November 2021. If you have not heard the news yet, you should know that Clubhouse has brought live captions. With this, listeners can now read what the speaker has said.
closed captioning is here for iOS! update your app now to see it in action in live rooms.
here’s a lil’ example, in case you need convincing… pic.twitter.com/v2poAjE2Pl
— Clubhouse (@Clubhouse) November 17, 2021
The Clubhouse live captions feature currently supports the following languages.
- Mandarin Chinese
- Yue Chinese
2. Twitter Spaces
Twitter is not only for tweeting things that we have in mind. Thanks to its recent update, now all users (iOS, Android, and Web) can listen to recordings and record audio on Twitter Spaces. With this, everyone can learn and share more things with others.
If you are not on Twitter and have not encountered any Twitter Space yet, listen to one below. You might get inspired and do the same thing for your digital marketing campaign.
3. iOS 14 Privacy Update
If you own an iPhone, you probably would have heard news about how the iOS 14 privacy update has affected many apps regarding the user activity tracking.
As someone who often uses smartphones to search for things online or shop, our private information is always at risk. Of course, we do not want that.
Since there are more than 1 billion iPhone users worldwide, Apple made a solution to ease our anxiety. With its iOS 14 update, you now have options, whether or not to let any app track your activity across other social media platforms and websites.
And besides privacy enhancement, the following are the other features that iPhone users can also enjoy:
- Home screen redesign with widgets.
- New App Library.
- App Clips.
- No full-screen calls.
- Privacy enhancements.
- Translate app.
- Cycling and EV routes.
To learn more about the features of iOS 14, go to this link.
4. IG Live Rooms
Posting beautiful pictures is not the only thing you can do on Instagram. With this year’s update—Live Room, an IG user can start a talk show with three (3) more people and others can watch and listen to the host and speakers.
As a business owner, you should take advantage of that by sharing your digital marketing campaign via a Live Room. Along with your trusted employee experts, you can share new insights about your business.
To know how it works, check out this brief teaser from Instagram.
View this post on Instagram
5. Google’s Core Web Vitals
If you own a website, chances are you know what Google’s Core Web Vitals is. They are metrics to check the web performance of your website.
ALSO READ: A Guide To Google Core Web Vitals In 2021
In August 2021, Google announced that it would not include Safe Browsing as a ranking signal. However, website owners should know that it will still have a crucial role to keep Google users safe from any virus or malware on a website.
Besides that, Google also mentioned that they will start using the Core Web Vitals as a desktop ranking system beginning February 2022. That is why if you do not want your website ranking to be affected by these updates, it is important to optimise the Core Web Vitals of your website.
To do so, here are some tips:
- Measure Your Site’s Core Web Vitals
- Integrate Lazy Loading Into Your Website
- Compress Images
6. Facebook Rebrand Its Parent Company Name to Metaverse
Despite its iconic name Facebook, it decided to rebrand its parent company name to Metaverse. This rebranding gave users a clue about the future plans of Facebook to go beyond when Mark Zuckerberg, CEO, took a selfie behind a building last October 29, 2021.
As such, both users and digital marketing experts can enjoy the platform to its full potential, as shown in this teaser.
Announcing @Meta — the Facebook company’s new name. Meta is helping to build the metaverse, a place where we’ll play and connect in 3D. Welcome to the next chapter of social connection. pic.twitter.com/ywSJPLsCoD
— Meta (@Meta) October 28, 2021
7. IG Reels in SG
The last thing to check off on our list is the new feature of Instagram called Reels. Even though this feature has been available to the United States and 50 other countries for quite some time, Reels only recently became available to Singapore Instagram users on October 27, 2021.
View this post on Instagram
Despite Reels being available in Singapore later than other countries, users, including digital marketing experts, enjoy using the feature to gain higher exposure to their audiences. With this, they can now have more ways to interact, connect, and communicate with anyone on Instagram.
These changes and updates in digital marketing will continue to move forward next year, or should we say tomorrow and beyond. That is why you have to keep them all in mind to be ready for your digital marketing campaigns in 2022.
However, if you have too much on your plate and need help managing your digital marketing campaign, reach out to the top digital marketing agencies in Singapore that can help you prepare and achieve your goals.
Contact our award-winning digital marketing agency at 6391-0930 and let us know how we can help.