Everyone can design a website—even a child could do it! But the question is: can you create an astonishing website?
Web design is an integral part of marketing that every business owner should consider. It’s one of the many essential factors that can make or break an online business. The best part is that you don’t need to be a tech-savvy designer to know to craft a quality website. To do so, you must learn the fundamentals and study the crucial elements of web design, such as visuals, navigation, content, and performance.
Nonetheless, if you want to design a compelling website, you need to understand what captivates the human eye. Aesthetics plays a significant role in marketing, which is why a well-designed website is key to engaging with your audience. Also, there’s the importance of optimising your site’s performance to maintain fast loading speeds.
In short, treat your website as a prized possession, and you can bet that it’ll help your business grow at an exponential rate! Fortunately, we’re here to help you design a quality website so you can make one for your business.
Here are some tips for creating a user-friendly website.
5 Tips For Designing A Website
1. Select A Domain Name
The first step to creating a website is choosing a domain name. Your domain name consists of a name and address.
You’d want your domain name to be similar to your company name. If someone else has set up a website with the same domain name, then create something similar to your company name to avoid confusion. It could be an abbreviation or modified version of your company name.
If nothing else works, you could register and buy a domain name instead.
2. Simplicity Works Best
Unless you’ve heard of it by now, minimalism is trendy these days, and it’s for a good reason. The saying “more is less” focuses on avoiding clutter and keeping the space as clean as possible. In doing so, visitors can navigate through the website with ease. So how can you maintain a neat and tidy web design?
Here are some factors to consider:
- Colour scheme
- Organised layout
3. Optimise Your Website
On the technical side of web design, optimising your website for search engine optimisation (SEO) is another vital process to keep in mind at all times. Improving your SEO ranking will help you reach your target audience. To do so, you need to utilise keywords in your content, improve your loading speeds, optimise your images, and eliminate clutter.
These days, achieving a higher SEO ranking is almost mandatory. With everyone using Google, it’s only appropriate to make sure your website is visible on its search engine results page. Also, optimising your site helps in providing a better experience for your site’s visitors, so it’s a win-win situation for both you and your target audience.
4. Focus On Responsiveness
Besides aesthetics, a responsive web interface is what users appreciate the most. After all, you can utilise attractive templates and themes, but with slow loading times, your website will frustrate even the most patient people.
Your site’s layout is one of the first things to consider when it comes to improving its responsive web design. That includes optimising your layout for mobile devices. Doing so is necessary since most consumers these days are mobile users.
Another factor to consider is the usage of images and videos. While using them helps in improving the user’s experience, sometimes it can slow down your site’s loading times. The solution is to optimise your images and videos to make sure it won’t compromise your site’s performance.
5. Create And Optimise Your Content
To make sure your visitors will stay longer on your site, you need to make quality content to capture their attention. However, grabbing your audience’s eye is just the beginning. What you need to focus on is produce content that will hook your readers. As a result, you’ll gain leads and increase your chances of growing a broader customer base.
For instance, you can include a blog page on your website that consists of daily or weekly articles related to your services. You could hire a writer, or you could write the articles yourself. Either way, you should make sure the quality is up to standard. Not to mention, writing from the perspective of your target audience is key to earning trust, so keep that in mind as well.
Designing a website may seem easy, but it’s hard to do it alone. Consider working alongside a web designer to increase your chances of success! You’ll even gain access to the best web design tools in the market. So if you’re planning to design your website, take note of these tips and contact a web design company to know more.
To know more about the world of digital marketing, you can call our SEO company in Singapore at 6391-0930.