Apr 24 2020
In the past few years, we’ve seen a steady increase in wine sales. Thanks to the growing value of wine in Singapore, the numbers are expected to rise and reach up to US$1B. However, this should come as a complete surprise since Singapore is a country that doesn’t produce wine.
For a country that’s free from wine distilleries, how come wine sales continue to increase? The answer is simple: online marketing. With a thriving Food and Beverage (F&B) industry in Singapore, you can expect the wine culture to make a scene well. More and more wine connoisseurs are contributing to the culture’s growth, and it’s all thanks to online marketing.
As more people become interested in wine, online businesses—such as yours—benefit the most. The public wants quick access to quality wine, and what better way to serve them besides selling wine online? With digital marketing, you can improve your quality of services and reach your target audience without any hassle. It’s a win-win situation for both your business and your customers since both parties will get what they want.
Start by building a website that will provide consumers with what they want the most: a complete understanding of wine, its benefits, and the culture surrounding it. So let’s dive deeper into the topic of discussion and discover how marketing through your website will benefit your business in the long run.
Tips For Marketing Your Winery Website
Compared to other online stores, managing a winery website is pretty much the same. However, you have to make sure your website will stand out in a marketplace that’s littered with countless other winery businesses. To do so, you should craft a user-friendly online store with distinct aesthetics in mind. Not to mention, you have to optimise your website for search engine optimisation (SEO) to increase its online rankings.
Choose An E-commerce Platform
In a previous blog post, we discussed the best e-commerce platforms for online stores. There are tons of excellent platforms to choose from, and it’s up to you to decide which one is best for your business.
For instance, you can use Shopify, one of the world’s leading e-commerce platforms, for your website. It’s easy to use and boasts features that will let you analyse your performance and integrate social media into your website. However, using Shopify requires payment, and it even controls your site’s data.
On the other hand, you could use WooCommerce, a free-to-use platform that serves as a plugin for WordPress. If you’re already using WordPress, then you might as well try out WooCommerce. The only downside is that it has a limited storage capacity.
There are many other quality e-commerce platforms that you can try out. Just remember that the priority is to create a user-friendly winery website that offers convenience and ease of navigation.
Utilise Social Media Platforms
For wine connoisseurs, tasting wine is just the beginning. There’s the history, culture, and lifestyle that comes with drinking wine. Sure, the passion for wine is an acquired taste, but that’s why social media is the perfect platform for marketing. You can show off your winery business on networking sites, such as Instagram, Facebook, and Twitter.
When it comes to website marketing, social media is your best friend. Try using Instagram as your primary networking account to attract potential customers and engage with existing ones. For example, when you’re on Instagram, you can post pictures of your wine products to add your brand’s appeal. Showcase your online store and display a wide array of wines for your Instagram audience. While you’re at it, remember to include a link to your website in your profile’s description.
Social media marketing holds vast potential for your campaign. Besides Instagram, you could use Facebook as a viable networking platform too. Here, you can share your blog posts to generate leads and grab the attention of your target audience.
Optimise Your Website
To increase your organic rankings on search engines like Google or Bing, you need to optimise your site for SEO. As the wine industry continues to flourish in Singapore, it might be best to increase your organic SEO rankings.
How can you boost your site’s SEO, anyway? Let’s start with the basics.
1. Keyword Research
Keyword research is the first step in optimising your website. You’ll need to find out which keywords will benefit your website the most. Take a look at some of these keywords as examples:
- Online winery
- Online wine Singapore
- Online wine delivery
- Wine services online
You could mention these keywords in your blog posts, call to action (CTA), and other types of content to increase organic traffic. Although you need to be careful when integrating your keywords or else they’ll seem unnatural to your readers. Make them seem natural so your content will appear organic and sound more human.
2. Remove Unnecessary Plugins
Is your website taking too long to load? Avoid this at all costs by removing any unnecessary plugins from your website, including large images and videos. Too many plugins will bring down your SEO and affect the user’s experience. Instead, you should focus on creating quality content to engage with your customers.
3. Update Your Website
Most online stores require constant updates due to the influx of visitors and customers 24/7. You should update your winery website frequently to increase its exposure and regain fast loading times. Doing so should help you meet the demands of your customers and make sure your website is updated with the latest trends.
Digital marketing is becoming more relevant than ever, especially during these troublesome times that are taking place as of now. Take note of these mentioned website marketing tips so you can attract more visitors and engage with existing customers.
You’re one call away from achieving success. Contact our SEO company in Singapore at +65 6391 0930 to find out more about digital marketing and its benefits.