Apr 16 2020
Behind every thriving accounting firm is an effective marketing campaign that brought them to where they are today. It’s no secret—to become successful, you need to build a marketing campaign to help your business grow.
For accountants, being a strategic marketer is an advantage. You need to develop a marketing plan as soon as possible so you can come up with various strategies and techniques. Doing so should help you make a name for yourself and in the accounting industry.
However, you should also take note that running a marketing campaign is not a one-time gig. You’ll need to focus your attention on creating long-term plans that will help establish brand awareness and increase online presence.
Also, you might invest a lot of money in building a marketing campaign, but that doesn’t mean it will grant you instant success. Instead, you should devote more time than money into planning and choosing the right marketing strategy. Some marketing tactics like search engine optimisation (SEO) may be perfect for your business, but to find out what’s best for your firm, try to utilise every possible strategy at your disposal.
4 Steps To Marketing Accounting Firms
Step #1: Start With A Marketing Plan
It may sound cliché, but starting with a plan is always the first step to success. First, you need to find out your target audience. Define your target market by identifying the specific group of consumers to whom you’ll divert your marketing efforts.
For example, let’s say your accounting firm is a small-sized enterprise. You could think that your target market consists of small businesses as well, but that shouldn’t be the case. Instead, your target market should be more specific, like clients who are in the real estate industry.
Besides defining your target market, you should also analyse your business. What are your strengths and weaknesses? Conduct a report indicating your past performances with previous clients. That way, you could even find a way to convert your weaknesses into strengths.
Step #2: Build A Website
Once you have a clear vision of goals, the next step is to build a website. If you already have one, then you could update its content and redesign some of its elements to make it appear relevant and brand new.
In your website, list down everything your clients should know about your accounting services. Put everything in clear view with a colour scheme that matches your brand as well. Doing so should help improve your brand image and awareness.
When building or updating your website, remember to optimise it for SEO as well. Using the right keywords, including a site map page, and creating quality content, will help boost your site’s SEO.
SEO is a vital factor in improving your online presence. As such, you’ll need to make sure your website is optimal for SEO. Doing so should help your accounting firm reach your target audience.
Step #3: Create Content
Gaining your client’s trust depends on one factor: credibility. Without establishing credibility, you’ll have lower chances of gaining more clients. The good news is that you could create quality content to build your reputation.
Content marketing is key to establishing credibility. It’s one of the simplest yet most effective marketing strategies for any business. However, since building a reputation is essential for every accounting firm, creating content is even more critical than ever.
Luckily, there are many creative ways to produce quality content. Some of them include:
- Writing informative articles
- Distributing blog posts on social media
- Designing infographics
- Creating surveys
- Posting videos or commercials
Consider utilising these content marketing strategies to engage with your prospects, gather more clients, and build your reputation. In the long run, you’ll even increase your organic rankings as well. However, you need to stay consistent if you want to stay your SEO ranking to stay on top.
Step #4: Be Active On Social Media
Whether you’re running a small-sized firm or a large accounting enterprise, social media marketing is one of the best ways to reach your target audience. Not to mention, social media platforms are the best channels for distributing your content, such as blog posts, articles, videos, and ads.
Choosing an ideal networking site is also important. Find out which platform is perfect for your firm. For example, you could try marketing on Facebook. The good thing about Facebook is that many people of different ages utilise the social media site every day. Also, it has a customisable businesses page that will let you analyse your campaign’s performance anytime, anywhere.
It takes patience and dedication to make sure your marketing campaign is going according to plan. Devise your strategies ahead of time, and utilise different SEO and SEM strategies so you can make the most out of your campaign.
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