Oct 29 2020
When it comes to content marketing, you need to consider two essential elements of search engine optimisation (SEO): keywords and topics. Choosing relevant keywords and topics for your content will affect your SEO rankings and web visibility. The only question left is, which one is more important?
Keywords and topics will always remain essential for SEO, but you may have to focus on one aspect of your content if necessary. If it ever comes to that point, you will need to decide which one should be the highlight of your SEO and content marketing strategy.
First, let’s take a look at the importance of keywords and topics for SEO and content marketing.
The Importance Of Keywords For SEO
There’s a reason why keyword research is such a vital part of SEO. You need to research relevant keywords that will add substantial value to your content and make your website more visible on search engines. Using keywords will result in search engines, such as Google and Bing, showing links to your website, but only if you manage to improve your SEO rankings.
Achieving a higher SEO ranking will allow your web pages to appear on top of search engine results pages (SERPs). However, doing so requires the extensive use of high-value keywords. That means you have to look for relevant keywords based on your topics and optimise your content to improve your SEO rankings.
Keywords are an essential part of SEO because search engines like Google and Bing rely on keywords to provide users with accurate search results. For instance, if you want to post content about “SEO services” on your website, then you can use relevant keywords like “SEO” or “search engine optimisation” so users searching for such terms can find links to your websites on Google.
What About Topics?
Using the right keywords for your content can help you achieve higher SEO rankings, but what about topics? Is conceptualisation vital for SEO services? Yes, no doubt. Proposing original topics for your content is an excellent way to maintain your SEO rankings, same with keyword research.
However, which one is more valuable for your SEO: keywords or topics?
In some ways, topics are more important than keywords. You need to come up with a unique and relevant concept for your content. From there, you will find suitable keywords based on your topic.
On the other hand, keywords are just as vital for your SEO since users will search for relevant terms or phrases on Google, Bing, and other search engines. As a result, keywords can make or break your SEO rankings, so you have to do keyword research before conceptualising topics for your content.
The Verdict: Keywords Or Topics?
When it comes to SEO and content marketing, topics should be your priority. You need to come up with unique concepts depending on the latest trends and consumer behaviour. After preparing your list of topic proposals, only then can you choose suitable keywords for your content.
However, that does not mean you should neglect the importance of keywords as well. You have to emphasise your topics, but also utilise relevant keywords to improve your web visibility. In the end, combining both topic conceptualisation and proper keyword usage is the key to success for your SEO campaign.
To emphasise your topics for SEO, you can define your target market, analyse SERPs, understand the latest trends, and come up with relevant concepts based on your research. Once you have a list of topic proposals for your digital marketing campaign, you can look for suitable keywords that will enhance the quality of your content.
Even though topics are slightly more crucial for your SEO campaign, you should use relevant keywords to improve your web visibility and achieve higher rankings on Google. Both are essential for SEO. Lacking in either topics or keywords will put your SEO campaign at risk of generating poor results.
Nonetheless, whether you focus on topics or keywords, you should still prioritise the quality of your content. Focus on creating written content for your target audience. You could even create a blog page on your website and publish high-quality content. As long as the foundation of your content revolves around unique topics with high keyword density, your SEO campaign should help you boost your rankings.
If you need help in conceptualising quality topics for your content, consider partnering with an SEO company in Singapore. With a team of SEO specialists, you can implement better marketing strategies and improve your search engine rankings. Plus, you can incorporate other essential tactics, such as social media marketing and search engine marketing, into your campaign.
For more tips and tricks, contact our SEO agency in Singapore at 6391-0930.