Mar 04 2020
Who needs to hire a cleaner if you can fix your mess by yourself? Actually, a lot of people, and it’s your job to make sure they understand why!
Cleaning companies in Singapore will forever remain relevant because someone out there will always require your services. But how about those who haven’t realised the importance of household cleaners yet? Fortunately, you can rely on digital marketing strategies to help you reach out to your target audience.
There are two types of digital marketing: search engine marketing (SEM) and search engine optimisation (SEO). SEM and SEO are two sides of the same coin, and you’ll need to incorporate the two in your campaign to reap the full rewards of digital marketing.
Before we get into the details of marketing your business, let’s understand the difference between SEO and SEM and how it will affect your company.
SEO And SEM: Marketing Your Cleaning Company
Both SEO and SEM aim to increase visibility in search engines, but the processes are quite different. SEO refers to optimising websites to obtain higher rankings in organic search results, while SEM involves paid marketing strategies, like pay-per-click (PPC) advertising, for instance.
In short, SEO focuses on attaining long-term organic results, while SEM lets you receive instant online visibility. Neither is better than the other, and you need to partner these two marketing strategies if you want your cleaning company to expand in the vastest way possible.
Focus on these digital marketing tactics that will create the foundation of your SEM and SEO campaign:
Keyword Research. Need to enhance your content? Research keywords that will help you reach out to your target audience. Doing so is imperative in the household cleaning industry since it will help you get more insight into your target audience’s behaviour.
Organic Search and Paid Search. Organic SEO is long-term, while paid SEO takes on an immediate approach; both of these are essential for search engine marketing campaigns. By balancing organic and paid search, you can get the best of both worlds. For instance, organic SEO has the benefit of long-term improvements, while paid SEO helps you target consumers with high purchase intent.
Analyse Your Performance. Digital marketing isn’t a cakewalk. Most of the time, it’s a trial and error process! That’s why you should analyse and monitor your SEO and SEM campaigns more often. Making a few mistakes with your keyword research and assignments are fine, as long as you learn from them in the end.
With that said, the next tip on our list is one of the most vital stages of marketing: defining your target audience! Let’s take a closer look at how you can find the right consumers for your cleaning company.
Target Marketing: The Key To Success
Finding your target audience is every business’s goal. Without knowing who your audience is, what would be the point of providing your services anyway? Thankfully, that’s why we’re here—to help you define your cleaning company’s target audience!
Let’s start with finding out the average pricing of cleaning services in Singapore. Usually, the cost of regular cleaning services can range from $75 to $150, depending on the size of the house. As for deep cleaning services, expect a price range from $320 to $650.
Hiring a household cleaner is either affordable or costly depending on your needs. Either way, it takes a hefty amount of cash to pay for expert cleaning services. For that reason, your target audience would most likely be composed of middle-class to affluent Singaporeans.
Sure, you already have an overview of your target audience, but one question remains: How can you reach them?
Tips For Marketing Cleaning Companies
1. Launch A Social Media Campaign
There are a lot of reasons you should increase your social media presence, such as increasing brand awareness and directing traffic to your website. But most importantly, marketing on social media sites like Facebook and Instagram will benefit your SEO.
Most Singaporeans spend their free time browsing Facebook, Instagram, and other popular networking sites. You could establish a strong social media presence so you can reach out and expand beyond your target audience.
Publish content, post updates, and communicate with your customers on social media. That way, you can build brand awareness, gain trust, and establish a strong connection with your consumers!
2. Create A Quality Website
Your website will set the foundation of your SEO. If you optimise your website with the right keywords, you’ll increase your chances of gaining higher search engine results.
To create a quality website, you need to focus on the key aspects of SEO, including content, keywords, a call to action (CTA). Here, you should separate your cleaning company’s services and specialities. For instance, if you offer regular and deep cleaning services, create separate pages and write sub-page underneath the two categories.
3. Practice Link Building
Consider link building as a vital part of SEO. Even with a well-crafted and speedy-performing website, you won’t get enough presence on search engines if you don’t practise link building!
Some methods of effective link building include:
- Web directory links
- PPC marketing
- Guest posting
Link building can help your cleaning company acquire better visibility on your blog, redirect traffic to your website, and get indexed for quicker search results. Keep that in mind if you’re trying to establish a stronger online presence for your cleaning company.
Launching a digital marketing campaign will require patience more than anything else. Monitor your SEO and SEM performance at all times so you can find out your cleaning company’s strengths and weaknesses. Be patient and soon you’ll receive the benefits of digital marketing.
Need help? Contact our SEO company in Singapore at +65 6391 0930 for expert advice on digital marketing!