Whether you manage a website for a small business or a large enterprise, the goal remains the same: to prioritise web design and development above all. A high-quality website will do wonders for your business if you know to design one.
One question remains, though: can you create a quality website that can hook visitors and convert them into customers? Fortunately, you don’t have to become a professional web designer to know the basics of web design. All you need to do is devote a lot of your time to learning how to design a website.
However, to design a website requires patience, determination, and a bit of knowledge in search engine optimisation (SEO). You will encounter loads of different mishaps when it comes to web design. For that reason, you should be aware of the standard web design mistakes that you could commit along the way.
The good news is that we are going to help you discover some of the ins and outs of web design. Let’s begin by learning a few tips and tricks of web design and development.
3 Tips And Tricks Of Web Design
1. Create A Professional Colour Scheme
The colour wheel consists of countless variations that you can use to your advantage. The trick is to choose a colour scheme for your website that will represent your brand.
An effective colour scheme can influence your customers in ways unimaginable. As such, combine a myriad of colours, choose the right shades, and use them for your website.
For example, red evokes intense emotions, including anger, while green symbolises nature and wealth. Pick the right colours and put them side by side to create a colour scheme that represents your brand in the best way possible.
2. Prioritise Accessibility And Ease Of Use
Apart from your site’s visual appearance, accessibility and ease of use are two of the most important factors to consider when designing your website. An aesthetically pleasing webpage will do no good for your business if it will not perform above your expectations.
Regardless of the theme and layout, your customers will not enjoy visiting your website if it is hard to navigate from one page to another. Don’t let your customers scroll through an entire page to explore your site. Make sure your website is accessible and easy to use.
Incorporate a simple layout with an accessible interface so your customers will have a convenient time browsing through your website. That way, you can encourage more people to visit your website to know more about your business.
3. Focus On SEO
SEO is one of the many overlooked aspects of web design because it focuses on technicalities, not visuals. To attract visitors and gain clicks, you need to incorporate efficient SEO strategies on your website. Doing so should also increase your SEO rankings and improve your web visibility.
Your SEO strategy can consist of many techniques, such as blogging, keyword research, etc. Most of all, you should utilise efficient keywords in your content to achieve higher online rankings. The effectiveness of your SEO campaign will determine your website’s reach in search engines.
3 Mistakes Of Web Design
1. Too Many Stock Photos
Nothing says a web designer is too lazy other than using too many stock photos on a website. While there’s nothing wrong with using stock photos from time to time, your customers could find it as an indicator of a lack of originality.
Also, many generic photos appear in countless other sites. You wouldn’t want your website to be a part of them, right? If so, then try to create original images and infographics to establish your credibility.
2. Lack Of Call To Action
Your CTA is a part of your content that encourages readers to make a move. Whether it’s to contact you or visit another page, your CTA should be engaging enough for it to be successful. Make a persuasive CTA to grab the attention of your reader and convince them to make a decision.
3. Overlooking The Importance Of Analytics
You might forget to analyse the performance of your website if you focus too much on its visual appearance. Remember to evaluate your site’s SEO performance and speed to see if it is performing well on search engines. Fortunately, you can utilise many free SEO tools that will let you evaluate your website.
Designing a website is going to take a lot of time. However, if you learn the basics of SEO and digital marketing, it will be easier to understand web design as time goes on. Consider working with a digital marketing agency in Singapore to even out the odds.
Visit our blog to know more of the latest tips and tricks related to digital marketing. For more information about digital marketing, contact our SEO company in Singapore at 6391-0930.