The world’s technological advancement reshapes business operations. While having a physical location is still important, having a website opens businesses to more opportunities. With a total of 5 billion global internet users, the only way to reach out to all of them is to be where they are.
Apart from using social media platforms, investing in proper website development can help a business establish its online presence. Since 93% of online experiences begin on search engines like Google, Yahoo or Bing, more potential customers will likely come across a product or service online.
This blog article will tell you more about the four key steps that website developers take to develop a website when going digital.
4 Key Steps To Develop A Website
1. Purchase A Domain Name
Whether you let website developers build a website for your business or create one yourself, the first key step to developing a website is to purchase a domain name. They are one to more words that are part of a website’s URL, which represent your business.
Think of it this way. If a website is your brick-and-mortar store, a domain name will become your signage board. That is the first thing potential customers will see when they click on the Google search result or they type in your website URL when visiting your web page directly.
In that case, carefully think about what domain name you will use for your business’s website. The easier they are to remember, the easier it is potential customers to access your website.
When choosing a domain name, keep it as simple as possible. A good example is www.nike.com. Not only is it short, but its domain name is easy to spell and remember.
2. Choose A Website Builder
The next step of website development is choosing a website builder. It is a tool that allows anyone to build a website without any coding experience or knowledge.
But even if that is the case, you should know that not all website builders are the same. Some specialise in e-commerce website development, while others are more suitable for blogs or portfolio.
Here are some website builders you can choose to develop your website,
- For typical business websites – WordPress and Wix
- For e-commerce websites – Shopify and WooCommerce
The difference between the two is that the e-commerce website builders have more plugins and apps that can help ease the e-commerce operation process such as payment features.
3. Create Quality Content For All Web Pages
Start writing quality content for every web page of your business’s website after choosing a website builder. Content refers to pieces of information related to your product or service that can help nudge web visitors to take action and learn more about your business.
Keep it concise, easy to read, and most importantly, it should contain the relevant and latest information. Besides incorporating quality photos and videos into your content, performing keyword research to strategically insert your targeted keywords into your content is essential. Doing so will help the web pages rank higher on search engine results pages (SERPs), and more people will stumble upon your website.
ALSO READ: The Ultimate Guide To SERP Features
4. Ensure Web Security With An SSL Certificate
The last step of website development is ensuring a website’s security. If your potential customers do not feel safe browsing through your website, you can lose trust and it could lead to a higher bounce rate for the website.
In John Cabot’s study, a website’s lack of security would turn off 48% of customers. Since scams and phishing are becoming prevalent, it is no surprise that more customers today are cautious about personal safety.
If you do not want to lose that 48% of potential customers, you need to ensure your website has an SSL certificate. It is a certification that proves that a website enables encryption connection between a web server and web browser.
The ‘S’ in ‘HTTPS’ refers to an SSL certified website which means, a website without SSL certificate will only have ‘HTTP’ in the URL string. A website without an SSL certificate is less secure as compared to SSL certified websites..
LEARN MORE: HTTP vs HTTPS: How This Can Save Your Business
Even though it seems there are only four key steps to develop a website, there are several things you need to implement in between each step. To guarantee you will have an aesthetically pleasing and well-functioning website for your business, you should consider relying on a website development company in Singapore. With their years of experience and knowledge in website development, you can rest assured that they can build a SEO optimised website for your business.