Every marketer probably knows by now the importance of link building. It is one of the most effective search engine optimization (SEO) strategies to improve your website’s rankings.
While link building is widely known for driving organic traffic to websites, did you know that you can also use link building to improve your local web visibility?
LOCAL LINK BUILDING: WHAT IS IT?
Local link building is the process of building and acquiring links to rank higher on search engine results pages (SERPs) locally. It works similarly to typical link building for organic SEO. The difference is that local link building focuses on locally relevant links.
Local SEO plays a vital role in helping small to medium-sized businesses (SMEs) grow. With local link building, your business can grow as well.
Try to build as many quality local links as possible to establish your business locally. Here are some tips for using local link building to improve your SEO rankings in Singapore.
4 LOCAL LINK BUILDING TIPS TO IMPROVE YOUR RANKINGS
1. PARTICIPATE IN LOCAL EVENTS
Joining a local competition or event is an effective way to get your business noticed by people online. If you discover a popular event related to your business happening nearby, perhaps you should participate. Doing so could put you up on the radar.
How does it work? Imagine this: you just joined an event that pits your business against other businesses. Whenever someone nearby searches for related happenings within their proximity, the very same event that you just joined might appear on the search results.
The best-case scenario is that the organizer would put a link to your website. If you manage to make a name for your business during the event, you could even garner more attention online. Publications and organizations could publish stories about your business, thus establishing your credibility and online presence.
2. GET IN TOUCH WITH A LOCAL INFLUENCER
Influencer marketing is a game-changer, and it can help your business raise awareness in no time. Try getting in touch with a local influencer who could endorse your products or services.
An influencer can promote your products or services on social media to attract customers. The best part is that they can do so in many ways, such as post online reviews, write blogs, and upload videos.
Influencer marketing itself is not a link building strategy. However, through influencer marketing, you can build links for local SEO by creating high-quality content with the help of an influencer. They can write blogs and create content for social media while mentioning your name and using links to your website.
3. CLAIM YOUR GMB LISTING
Google My Business (GMB) is one of the most effective local SEO tools available. By claiming a GMB listing, you can acquire a backlink with Google, the number one search engine worldwide.
To do so, you can request ownership of a Business Profile on Google. Visit this link, then enter the name of your business and address. Afterwards, find your business on Google Search and Google Maps. Lastly, click on the “Claim this business” button under the Business Profile section.
Also, focus on optimizing your GMB profile and claim a listing to appear on the Google 3-pack. It is a feature by Google that displays the top three results on a local SERP.
4. SUBMIT A PRESS RELEASE
Press releases are one of the many forms of content you can create to improve your web visibility. The good news is that you can obtain quality backlinks from publications that might be interested in your business.
The trick is to submit a press release to a local publication or organization. When writing a press release, remember to insert keywords and links to your website to improve your SEO rankings. If your proposal is successful, your press release could get published, thus attracting interested readers who could visit your website.
Link building is all about getting your business mentioned by others to build backlinks and attract potential customers. For local SEO, the same process applies. Try to get trusted websites, influencers, and customers to cite your business via hyperlinks so your SEO rankings can improve over time.
Contact OOm at 6391-0930 for more information about digital marketing and SEO.