Nov 13 2020
Depending on your line of business, reaching an international audience through global SEO services might be something you should consider. You can expand your reach, attract customers abroad, and build a reputation outside the country, all of which are possible with the help of global SEO.
Global SEO is a perfect digital marketing strategy for large enterprises that aim to attract an international audience. Incorporating global SEO into your marketing campaign will help your website become more visible worldwide. Try to optimise your website for global SEO so you can attract potential customers abroad and dominate the international competition.
The Importance Of Global SEO
SEO is all about optimising your website to improve your rankings, but what about global SEO? What makes it different and essential for many businesses?
Basic SEO and global SEO services are almost the same, but the difference is that the latter aims to reach multiple regions worldwide. You have to create high-quality content for audiences from different countries. Doing so will be challenging, which is why you need to understand the fundamentals of global SEO.
Furthermore, global SEO is a great sideline, even if your priority is attracting a local audience. For instance, if you want to promote your products or services for a Singaporean audience, you can optimise your content for global SEO to reach audiences from other Asian countries, such as the Philippines, Indonesia, and Malaysia.
Not all businesses need to reach an international audience since global SEO can cost a lot of time and hard work. But if your company will hugely benefit from global SEO, then perhaps you should consider creating quality content for audiences from other countries.
Here’s how you can reach an international audience with global SEO.
How To Reach An International Audience?
1. Study Laws And Regulations From Other Countries
What might be legal here in Singapore could be illegal in the United States and vice versa. When it comes to advertising for audiences from other countries, you have to consider the rules and regulations. Not all countries have the same set of rules when it comes to advertising, so make sure your ads are 100% legal.
For instance, the only countries in the world where direct-to-consumer (DTC) advertising of prescription drugs is legal are the USA and New Zealand. If you need to promote medicine and drugs in the USA or New Zealand, you might find it less challenging compared to other countries like Singapore or Australia with more strict regulations.
2. Design Your Website For A Worldwide Audience
Art is a universal language. Anyone from around the world can understand and appreciate art when they see it. However, some cultural barriers can hinder a person’s understanding of a specific artwork.
For example, in Japan, the colour black is usually an indicator of bad luck. While that may not be the case all time, some people in Japan could still perceive the colour black as a sign of bad luck. In that case, if you want to promote your brand to a Japanese audience, you may want to limit the use of black shades and tones when designing your website.
3. Do Keyword Research For A Specific Country
Even when it comes to global SEO, you need to target specific countries that could benefit your business the most in the long run. For instance, if you want to target potential customers in the Philippines, you need to do keyword research and discover the most commonly used keywords in the said country.
Every keyword search volume by country is different, so you need to perform keyword research for each one. Using the right keywords is vital for your global SEO since it helps you target a specific audience. You might succeed if you continue to improve your web visibility for different countries by using relevant keywords based on your target country.
4. Create Relevant Content
If there’s one thing Google prioritises when it comes to SEO, it’s relevance. However, in the case of global SEO, creating relevant content might be difficult since you will be doing so for a diverse range of audiences from other countries.
Nonetheless, Google pays attention to the relevance of your content, so you will need to research your target audiences abroad. What is relevant to your target audience in your current country may be different abroad. Know the needs of your audiences from other countries so your content will connect with your target market.
Reaching an international audience may be difficult, but it is not impossible. If you want to increase your chances of success, try working with an SEO agency in Singapore. With the help of an SEO agency, you can come up with efficient marketing tactics to reach your target audience across other countries.
For more tips and tricks, contact our SEO company in Singapore at 6391-0930.