Sure, Shopify is easy to use for beginners, but ranking high on search engines with Shopify is a whole different story. You need to drive more traffic to your Shopify store to attract more customers and boost sales.
The good news is that Shopify is one of the leading ecommerce platforms worldwide. It is the perfect place to set up an online business and engage with customers. Most importantly, Shopify boasts a wide range of user-friendly features for SEO services in Singapore that will help you climb up the ranks on Google.
LEARN MORE: A Guide To Using Shopify In Singapore
When it comes to ecommerce and SEO, Shopify is perfect for beginners. Shopify’s easy-to-use, SEO-friendly features make it an ideal platform for small businesses and startups.
Although setting up a Shopify business is easy—thanks to its accessible interface and low startup costs, managing the platform itself is challenging. You must maintain high SEO rankings to attract more customers, which requires a lot of time and effort.
But don’t worry; this Shopify SEO guide for beginners will help you rank higher.
Today, you have a chance to learn all about the fundamentals of Shopify SEO so you can generate more traffic to your online store, gain sales, and increase your search engine rankings. Here’s a step-by-step guide to Shopify SEO for beginners.
A BRIEF GUIDE TO SHOPIFY SEO (FOR BEGINNERS)
1. OPTIMISE YOUR SITE STRUCTURE FOR SEO
Search engine crawlers like Googlebot “crawl” through websites to acquire and evaluate content. The good news is that you can make it easier for search engine crawlers to crawl through your website by optimising your site structure. Doing so will give you a better chance of boosting your SEO rankings.
Site structure refers to the way you organise your website content. It deals with how you arrange and present your content to website visitors. Understanding proper site structure is essential for implementing effective SEO services for your Shopify business. How so?
A good site structure will ultimately lead to more website traffic and visitors to your website. Search engine crawlers will have a much easier time crawling through your entire ecommerce website if you use a logically constructed sitemap for your site structure.
To optimise your site structure, you need to categorise your pages and help visitors find what they are looking for easily.
For example, look at this basic site structure for an eCommerce website. Notice how the categories are well-organised, making it easy for visitors to explore your website. (Source: Moqups)
You can organise your site structure based on the example above. Not only will it help visitors find what they need, but it can also make it easier for search engine bots to crawl through your website.
Here are some tips for optimising your site structure:
- Categorise related content.
- Optimise each category, including the meta title and meta description
- Use HTML or CSS when creating your navigation.
- Create SEO-friendly URLs
2. Improve Your Site’s User Experience (UX)
User experience (UX) refers to the user’s satisfaction with a given product, service, system, or application. Improving the UX will help you rank higher on search engine results pages (SERPs). You can do so in several ways:
Improve loading times. A fast-loading website is a must when it comes to running an online store. Customers can explore your website quickly and easily, thanks to fast loading times. To speed up your website, you can remove unnecessary elements, such as long walls of texts, poorly optimised images, and widgets.
Implement responsive web design. Using responsive web design for your Shopify store will make it render smoothly on any mobile device or computer. As a result, you could improve your SEO rankings and provide customers with a better online shopping experience.
Use simple checkout options. A messy and cluttered checkout will result in customers abandoning your website and their purchase. Avoid this at all costs by using simple checkout options to enhance your customer’s purchase experience.
LEARN MORE: How Does User Experience (UX) Affect SEO?
3. CREATE QUALITY CONTENT FOR EACH PRODUCT PAGE
The most highly visited parts of your website are your product pages. In that case, you need to create quality content for each product page.
Start by doing keyword research. Know what keywords your customers are usually using on Google when searching for related products. You can use Google’s keyword tool to identify highly targeted keywords that you could include in your product pages’ content.
Once you have a list of relevant keywords, the next step is to use them when creating content for your product pages. Your meta titles and descriptions must contain keywords related to your products. For instance, if you’re selling children’s clothes, you could use terms and phrases, such as:
- Kids clothes
- Kids clothing
- Clothes for children
- Clothes for boys
- Clothes for girls
You must include these keywords in your meta titles and descriptions. Doing so should improve the searchability of your products on Google and your online store.
Remember, each keyword varies depending on your product and target audience. Do extensive research on keywords to know which ones are worth using for your content.
Beginners such as yourself could use this guide to help your Shopify business grow. Just remember that a successful Shopify business comes down to effective ecommerce SEO in Singapore. Make sure your ecommerce website is SEO-friendly so you can reach more customers online.
In the long run, optimising your online store for SEO will result in more customers, increased sales, and better online reach. Implement effective SEO strategies for your Shopify platform to strengthen your digital marketing efforts even more.
Boost your online store’s rankings with the help of a digital marketing agency in Singapore. Contact OOm at 6391-0930 to know more about our SEO services.