Google is the gift that keeps on giving. With marketing tools like Google Ads (Adwords) and Google Analytics, the world’s leading search engine platform continues to astound marketers up to this day.


Today, we’re going to talk about Google Display Network (GDN) and how it can benefit your business. GDN is a marketing system that will let you reach your target audience, thanks to its ability to connect with millions of people worldwide. It uses an automated targeting feature that will help you gain conversions and automatically display ads.


No doubt, Google Display Network is perfect for marketers and advertisers. The problem, however, is that not everyone’s up to date with GDN and its spectacular features. To make good use of GDN, you need to understand its marketing capabilities, so you can approach your target customers at the right time.



Google Display Network: How Does It Work?


Millions of people worldwide are browsing the Internet, chatting with friends and hopping from one website to another. That’s how the world works these days, but luckily—Google Display Network is your best friend.


At its core, GDN specialises in reaching the right people. It gives you a better overview of your potential customers so you can approach them at the perfect moment. 


According to Google, GDN has two primary objectives: first, finding new and existing customers; and second, driving more conversions (by using automation).


1. Reaching Your Audience

Every marketer’s goal is to reach the right audience. Fortunately, with GDN, you can do just that with the help of automated data collecting. GDN will assist you in gathering data to make sure you’ll engage with the right customers. 


You have two options: find new customers or engage with existing ones. Of course, doing both is the most sound choice, but focusing on either one will yield better results. So if you’re going to use GDN, make sure to prioritise your target audience. In doing so, you’ll gather data and discover more meaningful ways on how you can reach the right people at the right time.


2. Driving Conversions

Another crucial goal for every marketing campaign is generating leads for your business. The good news is that GDN boasts an automated targeting system that will let you drive more conversion for less effort. You’ll discover which audiences are work best for your business; in return, GDN will automatically adjust your bid to maximise your conversions on Google Ads.



Search Network vs Display Network

Since you’re going to use Google Ads for your business, you’ll come across two types of advertising networks: search network and display network. Knowing the difference between the two should help you improve your marketing performance.


First is Google Search Network, which allows you to place ads on the search engine with the use of keywords. For that reason, optimising your website for search engine optimisation (SEO) is a must. Not to mention, you’ll discover keywords that are essential for bringing your website closer to your customers. As a result, you’ll improve your organic rankings on Google in the long run.


Second is none other than Google Display Network or GDN, our topic of discussion. As opposed to Google Search Network that relies on hands-on integration, GDN is more passive. While you focus on other tasks, GDN’s automation technology will deliver ads in carefully chosen websites. As a result, your ads will reach your target audience whenever, wherever.



Where To Start?


Knowing how to use Google Ads and Google Display Network is just the beginning. Right now, you have to decide your next best course of action. Here are some of the ways to utilise GDN advertising.


1. Remarketing

GDN works best with remarketing strategies to engage with existing customers. Enable cookies on your website so your ads can follow your customers wherever they go. If it sounds weird, don’t worry; your customers are already interested in your business, so sending them ads seems like the best way to engage with them.


2. Pay-per-click (PPC) Marketing

Pay-per-click ads are perfect for your search engine marketing (SEM) campaign. With Google Display Network, the possibilities are endless. Since GDN will already help you find the right audience, that means your PPC ads are expected to work more efficiently. Plus, the cost per click will be much cheaper since you can target users who are genuinely interested in your business.


3. Text Ads

While eye-pleasing visuals are an essential form of advertising, text ads are just as vital. In fact, text ads are perfect when used for Google Display Network. Create content, place a call to action (CTA), use Google Ads, and voila—your text ad will surely work out fine as long as your focus on the quality of your content.




Understanding Google Display Network is a crucial part of your Google Adwords campaign. Take notes of these tips, and you’ll do just fine when it comes to managing your GDN campaign. Need help in running your marketing campaign? Call our SEO company in Singapore at +65 6391 0930 if you have any concerns about digital marketing.

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