Digital Marketing | Call Tracking: How Does It Work?
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Feb 24 2021

Call Tracking: What Is It, And Should You Use It For Your Business?

Written by Carlo Angelo Suñga

What Is Call Tracking

One phone call can make the difference between success and failure. By discovering how people are contacting your business, you can formulate better digital marketing strategies based on your findings.

 

To know how customers have discovered your business in the first place, you can use call tracking software. It will help you determine the specific marketing channels that led callers to your business. As a result, you can measure the success of your digital marketing strategies.

 


 

Call Tracking: What Is It?

The rise of modern smartphones and mobile devices have paved the way for the future of digital marketing. Half of all web traffic comes from mobile phones, which means many of your customers are visiting your website through smartphones and tablets.

 

Fortunately, whenever they contact your business, you can find out how they discovered it in the first place by using call tracking software. This marketing analytics strategy is called call tracking, and it can help you generate leads and boost conversions.

 

Call tracking is the process of figuring out how customers are contacting your business. You can also measure your marketing and advertising efforts in driving inbound calls to your business.

 

Call tracking allows you to attribute your customers’ phone calls with specific marketing channels. You can gather valuable insights from your inbound calls to optimise your future marketing strategies and generate leads.

 


 

How Does It Work?

How Call Tracking Works

 

Putting your contact details in your call to action (CTA) is a simple yet effective way to gain leads. You can include your phone number in your content assets, such as your blog posts, articles, emails, case studies, whitepapers, infographics, and ads. Doing so should encourage people to contact your business anytime.

 

Since there are so many ways your customers can contact your business, it is a good idea to use call tracking software. Call tracking starts by using a unique phone number for each marketing campaign.

 

For example, imagine yourself investing in Google Ads to generate more leads. To implement a call tracking system, you will need to use a phone tracking number to redirect callers to your primary phone number (without them knowing). As a result, you can discover the number of people contacting your business through your Google Ads campaign.

 

The best part about call tracking is that you can measure the performance of your digital marketing campaigns. You can even obtain valuable customer information, including:

 

  • The name, number, and location of the caller
  • The duration of the call
  • The marketing channel attributed with the call

 

Call tracking software works best if you use it for several marketing campaigns. That way, you can analyse each performance and determine which campaign is generating the most leads.

 


 

The Importance Of Call Tracking For Digital Marketing And SEO

Importance-Of-Call-Tracking

 

Call tracking is vital for all aspects of digital marketing, including SEO. You can enhance the effectiveness of your SEO services by using call tracking software to generate more leads.

 

Also, SEO plays a significant role in improving your website’s online presence for search engines. You need to optimise your website to attract more potential customers and increase your SEO rankings. Fortunately, with call tracking software and SEO, you can calculate the return on investment (ROI) for each of your marketing campaigns.

 

Know More: How To Set Up Conversion Tracking Goals In Google Analytics?

 

Modern call tracking software offers a wide range of options to benefit your SEO campaign. For example, call tracking services can help you identify the path that brought your customers to your landing page. As a result, you can optimise your landing page and use keywords that should result in conversions.

 

Another good example is that you can determine which page of your website is generating the most leads. Optimise your best-performing web pages for SEO to enhance their conversion rate even further.

 

Know More: A Guide To Conversion Rate Optimization (CRO)

 

Call tracking services are highly effective for all types of businesses, including small to medium-sized enterprises (SME) that heavily rely on phone calls for gaining leads. Also, using call tracking software is more helpful than harmful, even though some experts say it can negatively affect search engine algorithms. Modern call tracking technology is making sure it will not conflict with SEO.

 

Most importantly, call tracking is vital for digital marketing and SEO because it lets you evaluate multiple campaigns. You can analyse your digital marketing and SEO campaigns and discover which ones are performing poorly or successfully. Use that to your advantage by optimising your best-performing marketing campaign to drive conversions and boost sales.

 


 

Conclusion

The only type of business that does not benefit from call tracking is one without a company website. If you want to increase your SEO rankings, consider using call tracking software. It will help you optimise your marketing strategies for more leads and conversions.

 

For more digital marketing tips, contact our SEO agency in Singapore at 6391-0930.

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